Growth Marketing Expert

1. Customer Retention Churn Reduction
Data Analysis Insights:
Perform cohort analysis to identify churn patterns and at-risk segments.
Leverage RFM (Recency, Frequency, Monetary) segmentation to tailor retention
efforts.
Retention Campaigns:
Build personalized retention workflows (push notifications, SMS, emails) for:
Win-back campaigns for lapsed customers.
Upselling and cross-selling relevant products to active users.
Develop exclusive loyalty rewards or subscription models for recurring
purchases.

Customer Experience Improvements:
Optimize the app s UX for seamless ordering and reordering.
Address delivery issues and product quality concerns swiftly with a robust
feedback mechanism.

2. Revenue Growth from Existing Customers
AOV (Average Order Value) Enhancement:
Easy to apply hacks like combo packs to frequently bought items at check-out to
drive upsell
Subscription Plans:
Scale app-exclusive subscriptions for essentials with custom delivery
preferences including long-term subscriptions

3. New Customer Acquisition Growth

Hyper-Targeted Campaigns:
Utilize paid campaigns (Google Ads, Meta, and programmatic ads) for
geographies with high dairy consumption, specifically in the existing
markets/states of Karnataka, TN and Telangana .
New Initiatives - Referral programs to content-led hacks for consistent growth cycles.

4. Data-Driven Marketing Automation ( based on clear data-backed findings )
Customer Journeys:
Implement dynamic customer journeys based on app behavior (e.g., first
purchase, high-frequency users).

Predictive Analytics:
Use machine learning to predict churn risk and high-LTV customers.
Offer targeted promotions for high-risk users.
Performance Dashboards:
Set up real-time dashboards tracking revenue metrics, churn, and retention
performance.

5. Product Optimization for Growth
Feature Enhancements: ( On need-basis )
Feedback Loop:
Regularly survey customers to identify product gaps or improvements.

6. Growth Reporting KPI Tracking + Coaching the core marketing team
Weekly and monthly reports covering:
Retention metrics (churn rate, repeat purchase rate).
MoM revenue growth split by new vs. returning users.
CAC and LTV analysis for sustained profitability.
Coaching and mentoring the core marketing team, re-aligning the performance-led team
structure.

Job Requirements/Mandatory Skills