Category Manager - Loyalty - Super App Brand (6-10 yrs)

Location: Mumbai (on - site)

Compensation: Upto 38 LPA

Experience required- 7-9 years of total experience

Reporting to: Head of Loyalty Marketing (Chief Business Officer)

About the employer brand:

The company, part of India's largest & most trusted conglomerate, is a future oriented organisation that focuses on creating consumer-centric, high-engagement digital products. By creating a holistic presence across various touchpoints, the company aims to be the trusted partner of every consumer and delight them by powering a rewarding life. The company's debut offering, a super-app, provides an integrated rewards experience across various consumer categories like groceries, fashion and electronics, travel and hospitality, health and fitness, entertainment, and financial services on a single platform.

About the Team:

The Loyalty Program Business Team manages the integrated rewards program for the platform, driving its key strategic objectives. The loyalty program, launched alongside the platform, is being re-imagined to align with growth and profitability goals.

Purpose of the Role:

- We are seeking highly skilled and motivated leaders to create a growth model for the company's digital ecosystem. The loyalty program is central to the brand's journey as a super-app, offering a variety of products and services. We are looking for an experienced business leader who thrives on consumer-centric innovation and industry disruption to help us achieve our goals.

- This role is crucial in driving strategic business objectives through the loyalty program while shaping the platform's trajectory for accelerated and profitable growth.

Roles and Responsibilities:

- Establish the loyalty program to achieve annual business plans and organizational goals.

- Design and operationalize programs to monitor business performance and industry trends, delivering solutions for continuous improvement.

- Provide guidance on product development and promotional strategies.

- Build and enhance relationships with partner brand leaders and category leaders to identify synergies.

- Improve existing partnerships and program designs, focusing on scaling what works and evolving what doesn't.

- Develop and strengthen both internal and external relationships to unlock growth opportunities.

- Lead cross-functional teams to drive sustainable long-term growth.

- Foster an entrepreneurial growth culture throughout the company.

Critical Competencies:

The ideal candidate should have a proven track record in managing business operations, prioritizing consumer needs, and driving innovative teams.

You should bring:

- Strong relationship management skills

- Leadership and mentoring capabilities

- Knowledge of digital business and commerce categories

- Strategic planning and analytical expertise

- Financial and business acumen

- Excellent communication and presentation skills

- Familiarity with digital platforms and technology

- Visionary thinking and problem-solving

- Passion for driving impactful change

Desired Skills and Experience:

Educational Qualifications:

- Post-graduate degree in business administration, marketing, or a related field from a Tier-1 B-school

- Minimum of 7 years of category management and/or marketing experience in a relevant industry

Technical Skills & Subject Knowledge:

- Experience leading categories in a digital business is essential

- P&L management experience is preferred

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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