Business Development Executive

About the role:

In the Lead Qualification Specialist role, you will engage with high-priority inbound leads to cultivate and qualify leads. You will communicate with director-level and above prospects to understand business needs, key initiatives, budget, and approval processes. Lead Qualification Specialists also facilitate proper lead transition to internal Account Executives to ensure a world-class client experience.

Responsibilities of a lead qualification specialist include but are not limited to:

• Evaluating and qualifying leads from marketing campaigns
• Contacting potential clients through cold calls and emails
• Identifying client needs and suggesting appropriate products/services
• Setting up meetings or calls between clients and sales executives
• Staying up-to-date with new products/services and pricing/payment plans
• Implementing tools and processes to automate lead qualification
• Creating automated and regular reports with stats related to the lead qualification
• Deliver a summary of the opportunity and background of client needs/expectations with the aligned business partners

Some skills that a lead qualification specialist may have include:

• Bachelor's degree
• 1-2 years of business experience - experience in the Digital Marketing space is a plus
• Telephone sales and persuasiveness skills
• Project management skills
• Computer skills with working knowledge of the MS Office Suite (Outlook, Word, and Excel)
• Strong will to win and executive presence
• Demonstrated written and verbal communication skills

Benefits:

• Competitive Base Salary: A fair and attractive compensation package to recognize the core responsibilities of the role.
• Performance-Based Incentives:
• Monthly/quarterly bonuses tied to successful lead conversions and sales pipeline contribution.
• Additional rewards for exceeding set targets, such as higher bonus tiers or gift cards.
• Annual Performance Bonus: Reflecting overall contributions to the companys growth.

Career Development

• Professional Growth Opportunities:
• Clear Career Path: Opportunities to transition into higher roles such as Account Executive, Business Development Manager, or Team Lead based on performance.

About the company:

Wildblue Digital signifies the limitless potential of the digital landscape (Wild) combined with the trust and reliability we bring to your brand building journey (Blue). We leverage a global network of top talent from India (Beyond Borders) to deliver exceptional service at a fraction of the cost (60% reduction in operational costs), allowing you to focus on what matters most - growing your brand. Our expertise spans project-based services like Retail Media Advertising & Marketplace Management, Google Ads, Social Media Management, Web Development and Creative Services, ensuring a holistic approach to your digital marketing strategy.