Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Ideal Profile
Business development and consulting skills
Strong oral and written communication skills, including presentation skills (MS Visio, MS PowerPoint)
Proven ability in converting opportunities into new client engagements and building long term business relationships.
Researching, planning, and implementing new target market initiatives
Research prospective accounts in targeted markets, pursue leads, and follow through to a successful agreement
Developing quotes and proposals for prospective clients.
Ability to handle multiple demands simultaneously.
Cold Call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. Meet potential clients by growing, maintaining and leveraging your network.
Keeping up to date with products and competitors.
Listen to customer requirements and present appropriately to make a sale.
Cold call to arrange meetings with potential customers to prospect for new business.
Strong negotiation and interpersonal skills.
Should be able to independently handle customer interaction for technical commercial negotiations.
Should have strong affinity towards service business.
Communicating with customers, making outbound calls to potential customers, and following up on leads.
Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails.
Understand customer needs and requirements.
Email Marketings and lead generation.
Route qualified opportunities to the appropriate sales executives for further development and closure.
Research accounts, identify key players and generate interest.
Creating and maintaining a database of current and potential customers.