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Why Shy

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4.1

based on 6 Reviews

5 Why Shy Jobs

Performance Marketing Executive

Why Shy

4.1

based on 6 Reviews

1-4 years

Gurgaon / Gurugram

1 vacancy

Performance Marketing Executive

Why Shy

posted 3+ weeks ago

Job Role Insights

Key skills for the job

Digital Marketing Social Media Marketing Online Marketing Google Analytics Continuous Improvement Digital Advertising

+ 3 more

Job Description

We are seeking a Performance Marketing Executive who will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing strategies, and a proven track record of driving growth through paid media.

Key Responsibilities:

Create and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement.
Manage display advertising campaigns, including programmatic buying and retargeting strategies.
Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, ROI, and conversion rates.
Use data-driven insights to adjust strategies and optimize budget allocation across channels.
Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing.
Prepare and present regular performance reports to stakeholders, providing actionable recommendations for continuous improvement.
Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.

Qualifications:

Bachelor s degree in Marketing, Business, or a related field.
2+ years of experience in performance marketing, digital advertising, or a similar role.
Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and others.
Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar.
Experience with A/B testing and conversion rate optimization.
Ability to interpret data, identify trends, and make data-driven decisions.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Excellent written and verbal communication skills.
Certification in Google Ads or other relevant digital marketing certifications is a plus.

Ideal Profile

You have at least 1 year experience ideally in Digital Marketing or Performance Marketing within Professional Services industry.
You have working knowledge of Instagram Ads, YouTube Ads, Communication, Client Interaction, Growth Marketing, AB Testing and Lead Generation
Experience within would be a strong advantage.
You possess strong analytical skills and are comfortable dealing with numerical data
You are highly goal driven and work well in fast paced environments
You are a strong team player who can manage multiple stakeholders

Whats on Offer