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Performance Marketing Executive
Why Shy
posted 1mon ago
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Flexible timing
Key skills for the job
Job Description
We are seeking a Performance Marketing Executive who will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing strategies, and a proven track record of driving growth through paid media.
Key Responsibilities:
- Create and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement.
- Manage display advertising campaigns, including programmatic buying and retargeting strategies.
- Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
- Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, ROI, and conversion rates.
- Use data-driven insights to adjust strategies and optimize budget allocation across channels.
- Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
- Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing.
- Prepare and present regular performance reports to stakeholders, providing actionable recommendations for continuous improvement.
- Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
Qualifications:
- Bachelor s degree in Marketing, Business, or a related field.
- 2+ years of experience in performance marketing, digital advertising, or a similar role.
- Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and others.
- Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar.
- Experience with A/B testing and conversion rate optimization.
- Ability to interpret data, identify trends, and make data-driven decisions.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Certification in Google Ads or other relevant digital marketing certifications is a plus.
Ideal Profile
- You have at least 1 year experience ideally in Digital Marketing or Performance Marketing within Professional Services industry.
- You have working knowledge of Instagram Ads, YouTube Ads, Communication, Client Interaction, Growth Marketing, AB Testing and Lead Generation
- Experience within would be a strong advantage.
- You possess strong analytical skills and are comfortable dealing with numerical data
- You are highly goal driven and work well in fast paced environments
- You are a strong team player who can manage multiple stakeholders
Whats on Offer
- Fantastic work culture
Employment Type: Full Time, Permanent
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based on 6 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
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