Director - Digital Marketing - Advertising Agency - IIM/ISB/MDI/FMS (7-10 yrs)

We are looking for Media Group Head / Digital Marketing Director to work with an advertising agency.

Job Description:

- The primary responsibility will be to drive acquisition of new users across all online channels (app and web) for the entire network.

- She/He will work with all major online advertising partners to drive new installs.

Top level KPIs:

- User acquisition via organic, paid and referral channels.

- Cost of Acquisition.

Responsibilities:

- Work with key advertising platforms to leverage their solutions to drive new users for the company, and develop strategic business partnership via efficient project management.

- Setup processes for efficiently driving new installs across multiple channels with a key focus on maximizing ROI for the company in the short and long term.

- Work closely with the finance team to ensure proper financial discipline and reporting of key marketing metrics on a regular basis.

- Collaborate effectively with internal technology, data science and retention team to develop and execute acquisition growth strategies.

- Develop a deep understanding of consumer behaviour and leverage the same via multiple intervention across the consumer journey.

- Engage with users to understand the uses cases and work with Brand team to tailor marketing communications.

Qualifications and Skillsets:

- Bachelor's Degree in Engineering or Basic Sciences or Analytics.

- MBA from Top Tier colleges is preferred.

- 7+ years of hands on digital marketing experience across multiple channels, Product Marketing, Category Management or associated functions.

- Strong Data Analytics and Data driven thinking.

- Hand-ons with all performance marketing channels Google, Facebook, DV360, Retargeting, SEO and SEM.

- Excellent communication skills and ability to foster strategic partnerships.

- Ability to foresee and plan for contingencies.

- Proactive in Approach.

- High energy and Hustle.

- Ability to execute in an intense fast-paced, and highly iterative environment;.

- Efficient Stakeholder Engagement and ability to Influence for driving key business outcomes.

- High on Initiative and Experimentation.

- Keywords to targets on LinkedIn.

- Performance Marketing, Digital Marketing, Marketing.

- User Growth, User Retention, User Engagement.

- Worked with partners like Google, Facebook, Cretio and other Affiliates channels.