Senior Executive - PR & Content

Dear Candidate,

Whistling Woods International (WWI) is India's premier Film, Communication & Creative Arts Institute. Since its inception in 2006, WWI has successfully delivered world-class education in all creative and technical aspects of filmmaking. Located inside Mumbai's Filmcity Complex, students receive hands-on instruction in the discipline they want to pursue.

We are looking for a fantastic team member to join us as a Senior Executive - PR & Content in our marketing team.

Roles & Responsibility:

• To be an integral part of the marketing team in devising the strategy and executing all marketing and promotional campaigns for Whistling Woods International.
• Planning an editorial calendar, commissioning content, and identifying PR opportunities for the company.
• Produce high-quality content including written, graphic, and moving images, to engage with and influence target audiences for various social media platforms, press releases, thought leadership articles, white papers, and newsletters.
• Research, plan, and create a detailed schedule of activity for each campaign (including PR/content/social media plans)
• Plan and execute the Corporate Communications.
• Content writing for overall marketing
• Coordination with Creative agencies for overall brand communication
• To manage all aspects of print production, receipt, and distribution. Preparation of marketing and promotional campaigns, brochures, information, etc, and plans for Whistling Woods International.
• To ensure the achievement of frequent, timely, and positive media coverage for Whistling Woods International across all available media.
• Liaise and interact with Advertising Agencies, Media Buyers, Channels, Clients, etc to source sponsorship and promotional advertising for Whistling Woods International
• Co-ordinate with the Technical Team, Publicity Designers, Agencies, and Clients on all marketing and promotional campaigns for Whistling Woods International.
• Strategize and execute all below-the-line promotional and corporate events and functions for Whistling Woods International including its promotion across all media and tying up sponsorships.
• Carry out and be part of below-the-line activities such as Career Fairs and Events.
• Be in constant touch with the advertising and marketing community at large to source innovative techniques, ideas, and new initiatives for Whistling Woods International.
• Develop and build the brand of Whistling Woods International in line with the Organization's objectives.
• Overall AVs along with the Editing Team.
• Third-party tie-ups and coordination with consultants
• Travel for Marketing events as and when required.

Skill sets required:

• Minimum 3 to 5 years of work experience in PR & Content.
• Experience working within a B2B & B2C marketing agency
• Proven ability to translate brand strategy into engaging content
• Excellent writing and content creation skills across multiple channels including social media, print, white paper, press releases, etc.
• The ability to think creatively and strategically, and perform insightful multichannel analysis and reporting
• Broad understanding of social media platforms, channels, and content opportunities.