Google Ads Expert/ Meta Ads Expert/ Digital Marketing Expert

Job Description of Google Ads Expert-

Role and Responsibilities

• Creating, monitoring, and optimizing advertising campaigns in Google Ads
• Analyzing campaign effectiveness and adjusting advertising strategies
• Researching competition and trends in the advertising industry
• Preparing campaign results reports and recommending actions
• Testing new advertising formats and Google Ads tools
• Conducting keyword analysis and recommending optimizations

Note: Google Ads Certification is required.

Job Description of Meta Ads Expert-

Roles and Responsibilities

• Develop and execute advertising campaigns on Meta platforms (Facebook, Instagram).
• Optimize ad performance through targeting, bidding, and creative strategies.
• Analyze data and provide insights to improve campaign effectiveness.
• Stay updated on Meta ad platform updates and best practices.
• Collaborate with creative teams to develop engaging ad content.
• Report on campaign performance and ROI to stakeholders.

Note: Meta Ads Certification is required.

Job Description of Digital Marketing Experts-

Roles and Responsibilities

• Develop and implement digital marketing strategies aligning with the companys goals.
• Conduct market research, understand the target audience, and identify marketing and growth opportunities.
• Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
• Measure and analyse campaign success using data and analytics tools.

Note: Any of the Certification in Google Ads or Meta Ads is required.