Manager - Brand Marketing - Electric Vehicle (5-8 yrs)

Key Responsibilities :

- Lead the development and implementation of marketing strategies to build brand equity and support business objectives.

- Plan and execute marketing campaigns, including digital, print, and social media, to promote the brand and its products.

- Collaborate with the product and sales teams to ensure marketing efforts are aligned with product launches and sales strategies.

- Conduct market research and analysis to identify trends, opportunities, and competitive insights.

- Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

- Create and manage content for various platforms, including website, social media, video, and podcasts.

- Oversee the production of marketing collateral, including brochures, flyers, and business intelligence reports.

- Manage social media accounts and develop strategies to increase engagement and brand awareness.

- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.

- Stay up-to-date with industry trends and best practices to continuously improve marketing efforts.

Qualifications :

- Bachelor's or Master's degree in Marketing, Communications, or a related field.

- 5-8 years of experience in marketing management, preferably in the technology, automotive, or electric vehicle industry.

- Proven experience in developing and executing successful marketing campaigns.

- Strong understanding of digital marketing, social media management, and content creation.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- Strong organizational, analytical, and problem-solving skills.

- Ability to manage multiple projects simultaneously and meet deadlines.

- Experience with market research, product and pricing strategies, and advertising and promotional campaigns.

- Familiarity with SEO, SEM, and other digital marketing tools and techniques.

Preferred Qualifications :

- Experience in the automotive or electric vehicle industry.

- Knowledge of web design and user experience (UX) principles.

- Proficiency in graphic design and video editing tools.

- Understanding of content marketing strategies and techniques.