Senior Marketing Executive

1. Senior Executive Marketing & Branding

Position 2

Company Overview – We are India’s one of First All in one Healthcare organisation that provides all the Medical facilities- Allopathy Hospitals , Pharmacy stores , Pathology and Home healthcare services , Ayurvedic Hospitals and centers . We are aiming to make a significant impact in Indian healthcare services and hence we are looking for strong candidate to join our organisation who can make our brand successful in Indian market.

Role Overview – As a Senior Marketing & Branding Executive for the healthcare division, you will play a crucial role in developing and executing strategic marketing and branding initiatives to elevate the division's profile, foster patient engagement, and drive business growth. This position requires a seasoned professional with a deep understanding of the healthcare landscape, a proven track record in marketing, and the ability to lead initiatives that enhance the division's market position.

Responsibilities

Strategic Planning:

• Develop and implement comprehensive marketing and branding strategies aligned with the healthcare division's goals and overall organizational objectives.
• Identify market trends, competitive landscape, and opportunities for differentiation.

Brand Development:

• Lead the evolution and consistent representation of the healthcare division's brand, ensuring alignment with organizational values and objectives.
• Collaborate with internal teams to integrate the brand into all aspects of the division's operations and services.

Campaign Management / Other Execution

• Plan, execute, and oversee integrated marketing campaigns that highlight the division's services, expertise, and patient-centric approach.
• Utilize a mix of traditional (print , radio , outdoors , exhibitions , events , television ,etc ) and digital channels to effectively reach target audiences.
• Development and Management of marketing material/ merchandise for medical camps , hospitals , pharmacy stores , etc .
• Hospitals , Pharmacy stores internal and external branding

Stakeholder Collaboration:

• Foster strong collaborations with healthcare professionals, administrators, and internal stakeholders to understand the unique value proposition of the division.
• Work closely with clinical teams to accurately represent medical services and achievements in marketing materials.

Content Strategy:

• Develop and oversee the creation of compelling and compliant content that communicates the healthcare division's strengths and resonates with diverse audiences.
• Ensure that all content meets industry regulations and ethical standards.

Market Research:

• Conduct ongoing market research to stay informed about industry trends, patient needs, and competitor activities.
• Use data and insights to refine marketing strategies and maintain a competitive edge.

Digital Presence:

• Manage and optimize the division's digital presence, including the website, social media platforms, and online reputation.
• Implement digital marketing strategies to enhance visibility and engagement within the healthcare sector.

Analytics and Reporting:

• Monitor and analyze the performance of marketing campaigns using key performance indicators (KPIs) and metrics.
• Provide regular reports to leadership, offering insights and recommendations for continuous improvement.

Education, Skills & Experience & Other

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree is advantageous.
• 3 Years of Experience in healthcare marketing and branding
• Strong understanding of healthcare regulations and compliance.
• Proven track record of successful strategic marketing planning and execution in the healthcare industry.
• Exceptional communication, interpersonal, and leadership skills.
• Ability to think strategically and translate strategies into actionable plans.
• Candidate needs to travel to different hospitals and pharmacy stores.