Marketing Consultant

Marketing Consulting KRA

1. Lead Generation

• Target Achievement: Generate 20-22 number of qualified leads per month through campaigns and outreach. The leads should be as per the BANT qualification criteria.
• Channel-Specific Leads: Contribute leads from specific channels - email and social media
• Provide a research details for cloud migration and transformation and automation keywords. what is overall trend in the market as per the industries

2. Campaign Management

• Campaign Launches: Plan and execute 5-6 number of marketing campaigns (email, digital ads, etc.).
• Budget Adherence: Maintain campaign costs within the allocated budget.
• ROI Tracking: Achieve a minimum return on investment (e.g., 3:1) for campaigns.

3. Content and Communication

• Content Delivery: Work with content teams to deliver 5-6 marketing collaterals per month (blogs, case studies, newsletters).
• Messaging Accuracy: Ensure 100% alignment with the brands voice and messaging in all communications.

4. Social Media Management

• Content Scheduling: Publish 7-8 posts per platform per month on channels like, LinkedIn, Social sites.
• Follower Growth: Drive a minimum 8-10 % growth in followers or subscribers.

5. Reporting

Performance Reports: Submit detailed performance reports on key marketing metrics (e.g., campaign performance, lead status) weekly or monthly.