Area Sales Manager

Role & responsibilities

• Strengthening market execution & trade relationships and tracking market intelligence.
• Ensure Distribution planning & execution intensity to enable his team to deliver on expanding town coverage, appointing distributors, adding outlets, above norms extraction - sites, quality gross & tertiary.
• Having complete people ownership - effective on-boarding, in market coaching, rigorous performance review etc. - to maximize team incentive earnings and reduce attrition.
• Tracking / Escalation of Competition New products & Schemes.
• Ensuring compliance with company standards, policies and HSW norms by employees and extended teams.
• Judicious use of COCA budgets to maximize quality customer acquisitions.
• Initiatives to increase CMS & RMS in Zone
• Market initiatives to Improve traffic from low utilized sites
• Monitoring Team & provide adequate support and Guidance