AGM - Prepaid Marketing

Role

Prepaid Marketing

Job Level/ Designation

M2

Function / Department

Marketing  

Location

Mohali

Hiring Manager

Anandaraman  Srinivasan

Job Purpose

Manage and grow prepaid revenue business for the circle/cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective acquisition and retention strategies.

Key Result Areas/Accountabilities

With almost 80% of circle revenue dependency on prepaid business, the role of prepaid specialist becomes critical as we look to penetrate in priority markets and challenge competition.

Key accountabilities of the roles include:-

- Drive crucial revenue agenda for the circle through effective UnR techniques (drive UL% / grow PF/ drive Combo Voucher / Combo to UL conv/ drive recovery% from decay base /monitor and grow ARPU).

- Drive subs addition, value extraction, 4G subs

- Drive the digital agenda for the cluster

- Front-end the GTM for the circle for all marketing and revenue initiatives

- Continuously monitor and dialogue with CVM BDM to maximize revenue agenda through 121 campaigns

- Cross-functional drive with field teams and back-end teams to deliver on agreed projects/deliverables which directly impact revenues and subscriber addition

- Subs , Usage & Revenue Tracking

- Daily , monthly tracking of key performance indicators at sub level

Core Competencies, Knowledge, Experience

Data crunching

Understanding of Excel/Access/SAS/BI

Analytics

CLCM

Exposure to 121/ CVM process handling shall be added advantage.

Must have technical / professional qualifications

1. Post Graduate MBA with 3-7 years experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market