Add office photos
All Filters
42 Virtue Sources Jobs
Head Digital Marketing (Performance & Brand)
3-10 years
Bangalore / Bengaluru
1 vacancy
Head Digital Marketing (Performance & Brand)
Virtue Sources
posted 22d ago
Job Role Insights
Key skills for the job
Job Description
- Managing the entire gamut of Google UAC and Facebook app campaigns in-house
- Developing, grooming and managing teams to ensure campaign strategy via seamless operations
- Having a good understanding of relevant digital trends in the industry to ensure staying ahead of the curve with respect to state-of-the-art tools, technologies and methodologies
- Ensuring maturity & agility to manage campaigns with a monthly performance marketing budget of more than 10 Crores with effective spend plans across channels & campaigns leading to the optimization of CAC
- Optimizing the conversion and hence business from channels like WhatsApp, SMS, Emails, Push Notifications, OBD, RCS etc.
- Having a stronghold specific to each CRM channel (WhatsApp, SMS, Emails, Push Notificationsetc) to help optimize conversions from a product marketing standpoint
- Coordinating regularly with the Partner Networks to ensure growth in Digital Landscape
- Identifying new partner networks which can generate Qualified Leads
- Ensuring Funnel Movement (for existing leads without loan disbursement) and Customer Retention via Repeat Disbursement from existing leads via Re-marketing & Marketing Automation Campaigns
- Managing analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports
- Devising Digital strategies to drive online traffic to the company app &website
- Identifying the assets to support digital campaigns such as info-graphics, videos, podcasts, email, etc. and trending topics to base content
- Having the technical insight to optimize the website for search engines, primarily Google
- Developing teams for executing all SEO& ASO strategies and Content postings on Forums, Review sites, Blogs, and social sites.
- Ensuring up-to-date, grammatically & syntactically correct and contextually relevant content & collaterals optimized for performance marketing & SEO/ASO
- Ensuring that digital guidelines & compliances are followed in all online initiatives and track results
- Ensuring weekly & monthly reports of marketing campaign s performance
- Collaborating with internal stakeholders and knowledge sources for working on all content and lead generation activities
- Evaluating a competitor s data & market conditions
- Monitoring key web & social media statistics and apply learning to optimize campaigns
- Strong Project Management & Communication skills
- Enthusiastic about tapping the digital opportunity
- Experience in Marketing Attribution Platforms like Appsflyer etc.
- Experience in Marketing Automation Tools like CleverTap etc.
- Strong data interpretation skills to identify appropriate trends
- Technical & Product understanding to drive initiatives wherever there s intersection between Tech & Product teams
- Ability to work to tight deadlines and deliver under pressure
- The ability to build and sustain networks and relationships internally, demonstrating influence, integrity and diplomacy
Employment Type: Full Time, Permanent
Read full job descriptionCompare Virtue Sources with
TCS
Accenture
Cognizant
Infosys
Wipro
Capgemini
HCLTech
Tech Mahindra
Genpact
IBM
Deloitte
LTIMindtree
ICICI Bank
HDFC Bank
Amazon
Concentrix Corporation
Axis Bank
Teleperformance
Kotak Mahindra Bank
Larsen & Toubro Limited
Sales Manager Loan Against Property
1-6 Yrs
Haveri, Hassan, Visakhapatnam +3 more
Channel Sales Manager Loan Against Property (LAP)
1-7 Yrs
Hyderabad / Secunderabad, Chennai
Sales Manage r Business Loan
1-6 Yrs
Hyderabad / Secunderabad, Chennai, Bangalore / Bengaluru
Branch Manager Loan Against Property
3-5 Yrs
Haveri, Hassan, Visakhapatnam +3 more
