Vibe Media Group - Branded Content Lead (4-15 yrs)

About us

- Vibe Media Group is a global media powerhouse dedicated to leadership, technology, and innovation. We are proud to publish regional editions of some of the world's most respected media brands, including Fast Company and MIT Sloan Management Review. In addition to these renowned publications, we also produce niche titles like Martechvibe, Datatechvibe, and CXM Today, which provide deep insights into the marketing, data, and customer experience sectors.

- Our team is a diverse, passionate group of creative professionals committed to delivering inspiring content, conferences, and immersive experiences. Joining Vibe Media Group means stepping into a dynamic and energizing environment that challenges and excites, providing ample opportunities for career growth in a forward-thinking and innovative space.

Position Overview:

- As the Brand Content Lead, you will be responsible for developing and executing creative strategies that drive brand awareness, engagement, and sales growth.

- You will collaborate closely with the sales and commercial teams to create compelling content that resonates with our target audience and enhances our brand presence in the market.

Key Responsibilities:

- Develop and implement creative content strategies aligned with the company's sales and commercial objectives.

- Create engaging and impactful content for various platforms, including digital channels, social media, email campaigns, and sales collateral.

- Collaborate with the sales team to create sales enablement materials that effectively communicate the value proposition of our products/services.

- Lead the development of brand messaging, storytelling, and visual identity to ensure consistency across all touchpoints.

- Manage content creation projects from concept to execution, ensuring high quality and timely delivery.

- Conduct market research and stay informed about industry trends to optimize content strategies.

- Measure and analyze the performance of content initiatives to drive continuous improvement.