Product Marketer

Looking for a Product Marketer who will be responsible for interfacing with the product team, constructing the right narrative for the product/features/capabilities, coordinating GTM activities, and tracking to ensure product adoption.

Responsibilities:

• Develop product messaging and positioning that resonates with customers and differentiates our products in the market

• Conceptualize and create product and solution content for a variety of platforms

• Be the expert on the customer, the industry trends, and the players in the market.

• Communicate value proposition and provide high-value sales tools, training, and collateral.

• Drive adoption of the product and features amongst the customer base.

• Serve as a company spokesperson and go-to thought leader for the product.

Requirements:

• Any degree with 3 to 5 years prior experience in a similar position. Experience in an enterprise software company preferred.

• An ability to understand tech and business software including buyer behaviour and ideal customer profiles and translate tech content into marketing material.

• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.

• Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail.

• Strength in collaborating with cross-functional teams.