Vega - Deputy Manager - Digital/Amazon Marketing Services (8-10 yrs)

Deputy Manager - Digital (Amazon Marketing Services)

About VEGA:

- We at VEGA are dedicated to promoting a culture of grooming and styling through our innovative At-Home head-to-toe styling and grooming solutions.

- Our diversified DIY portfolio empowers consumers to express their unique style and embrace freedom of expression.

- Explore our brand voice, #StartsWithVega, to discover our commitment to enhancing personal styling experiences.

Visit us at www.vega.co.in

Job Title: Deputy Manager - Digital (Amazon Marketing Services)

Job Summary:

- We are seeking a highly skilled and experienced Deputy Manager - Digital with a strong focus on Amazon Marketing Services (AMS) to manage and optimize our advertising campaigns on Amazon.in.

- The ideal candidate will have a proven track record of successfully managing and scaling AMS campaigns, with a deep understanding of search, display, and sponsored brand advertising.

- This role requires a data-driven approach, excellent analytical skills, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

AMS Campaign Management:

- Develop, implement, and manage all aspects of AMS campaigns, including Sponsored Products, Sponsored Brands, and Display (Banner) Ads.

Search Ads Expertise:

- Deep expertise in Search Ads, including ACOS and ROI management of AMS campaigns on Amazon.in.

- Proficiency in keyword research, targeting logic, negative keyword management, bid optimization, and campaign structure.

Performance Analysis & Reporting:

- Analyze campaign performance against key metrics (ACOS, ROAS, CTR, Conversion Rate, etc.), conduct competitive benchmarking, and provide regular reports and insights on campaign performance.

- Generate monthly business reviews and sales time performance reports.

Optimization & Strategy:

- Identify opportunities to optimize campaigns for improved performance, including keyword expansion, bid adjustments, targeting refinements, and creative testing.

- Develop and implement strategies to increase sales and brand visibility through advertising.

Budget Management:

- Establish and manage advertising budgets, ensuring efficient allocation of resources and maximizing ROI.

Stakeholder Management:

- Engage with internal stakeholders (Category, Sales, Marketing, Product teams) to understand advertising goals, align strategies, and communicate campaign progress.

Advertiser Engagement:

- Engage with advertisers to understand their goals, create new opportunities, and drive discussions.

SEO Understanding:

- Knowledge of on-page and off-page SEO principles and their impact on advertising performance.

Amazon Ads Terminology:

- Strong understanding of Amazon Ads terminology and metrics.

Collaboration:

- Work closely with cross-functional teams to identify and resolve issues impacting advertiser performance.

Qualifications & Skills:

- Bachelor's/ master's degree in Marketing, Business, or a related field.

- Proven experience 8+ in managing and optimizing AMS campaigns, preferably for e-commerce brands.

- Deep understanding of Amazon advertising platform and best practices.

- Strong analytical and problem-solving skills.

- Proficiency in data analysis tools (e.g., Excel, Google Analytics).

- Excellent communication and presentation skills.

- Ability to work independently and as part of a team.

- Strong attention to detail and organizational skills