Brand Marketing Role - FMCG (5-10 yrs)

Brand Strategy & Planning:

- Collaborate with the Brand Head to develop and implement comprehensive brand marketing strategies aligned with companies overall business objectives.

- Conduct market research and competitive analysis to identify key consumer insights and market trends.

- Develop and manage brand budgets effectively.

Campaign Conceptualization & Execution:

- Conceptualize, develop, and execute innovative and engaging brand campaigns across various channels (digital, social media, TV, print, OOH, etc.).

- Oversee all aspects of campaign execution, including creative development, media planning and buying, production, and post-campaign analysis.

- Ensure campaigns are delivered on time, within budget, and to the highest quality standards.

Brand Measurement & Optimization:

- Track key performance indicators (KPIs) and analyze campaign performance to identify areas for improvement.

- Continuously optimize campaigns based on data and insights to maximize ROI.

- Prepare regular reports on campaign performance and provide actionable recommendations to the Brand Head.

Brand Health & Reputation Management:

- Monitor and analyze brand sentiment and reputation across various channels.

- Proactively identify and address potential brand crises and issues.

- Contribute to building a strong and positive brand image for Organisation

Team Leadership & Collaboration:

- Collaborate effectively with cross-functional teams, including creative agencies, media agencies, and internal stakeholders.

- Guide and mentor junior team members.

Qualifications:

- Master's degree in Marketing, Business Administration, or a related field from a premier Bschool.

- 5-6 years of professional experience in brand marketing, preferably with a focus on consumer technology or FMCG brands.

- Proven track record of success in developing and executing high-impact brand campaigns.

- Strong analytical and problem-solving skills