Marketing Operations Specialist

Job Title: Marketing Operations Specialist

Location: Chandigarh, Mohali, Panchkula

Experience: 2-5 Years

Education: B.Tech/BCA/MBA

Company Name: Vartopia Private Limited

About Vartopia Private Limited:

Vartopia is a forward-thinking technology company providing innovative solutions to our clients. We focus on delivering exceptional products and services while maintaining a customer-first approach. As part of our growth, we are looking for a Marketing Operations Specialist to join our dynamic team in the Chandigarh, Mohali, and Panchkula locations.

Job Overview:

We are seeking an energetic and results-driven Marketing Operations Specialist with 2-5 years of experience. The successful candidate will play a key role in optimizing marketing workflows, managing campaigns, and ensuring smooth execution of marketing operations. This individual will collaborate closely with the marketing team to drive operational excellence, improve efficiency, and support marketing initiatives that contribute to business growth.

Key Responsibilities:

• Campaign Management: Assist in planning, executing, and optimizing marketing campaigns across digital and traditional channels.
• Data Analysis & Reporting: Track, analyze, and report on the performance of marketing campaigns, using data to inform future strategies.
• Process Optimization: Identify inefficiencies in marketing processes and recommend and implement improvements to increase team productivity and campaign effectiveness.
• Marketing Automation: Manage and optimize marketing automation tools to streamline workflows, track leads, and improve conversion rates.
• Cross-functional Collaboration: Work closely with sales, product, and customer support teams to ensure alignment in marketing efforts and smooth execution of marketing programs.
• Content Coordination: Support content creation by coordinating with relevant teams and ensuring content aligns with marketing objectives and schedules.
• Lead Management: Ensure proper lead segmentation, nurturing, and routing through the CRM system to improve lead quality and sales conversion.
• Budget Tracking: Assist in managing and tracking marketing budgets and expenditures, ensuring campaigns are executed within allocated resources.
• Market Research: Conduct market research to identify trends, competitor activities, and consumer behaviors that can inform marketing strategies.
• Vendor Management: Coordinate with external vendors and agencies for campaign execution, ensuring deliverables are on time and meet quality standards.

Qualifications:

• Education: B.Tech/BCA/MBA or equivalent in a relevant field.
• Experience: 2-5 years of experience in marketing operations or related roles with a strong understanding of marketing campaign execution.
• Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, or similar platforms).
• Familiarity with CRM systems and lead management tools.
• Proficiency in data analysis and reporting, with the ability to interpret performance metrics and adjust strategies.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with an ability to collaborate effectively with cross-functional teams.
• Ability to work independently with minimal supervision, while contributing to a team-oriented environment.

Preferred Skills:

• Experience with email marketing, social media campaigns, and digital marketing strategies.
• Understanding of SEO, SEM, and analytics platforms (Google Analytics, etc.).
• Previous experience in a B2B or tech environment is a plus.

Why Join Vartopia?

• Competitive salary and benefits.
• Exposure to innovative marketing practices and tools.
• A collaborative and dynamic work environment that promotes creativity and professional growth.
• Opportunity to make a direct impact on the companys growth and success.

If you're passionate about marketing operations, process optimization, and supporting innovative marketing initiatives, Vartopia Private Limited is the place for you. Apply today and help us build the future of marketing excellence!