media Buying & Planning - Head

Greetings from Valueleaf!!!

we are hiring for Media Buying Head position in our Bangalore location

Exp - 7+ yrs. in Media Buying

Job Summary :

The Head of Media Buying & Planning will lead our agency's media buying and planning efforts, overseeing the strategic development, execution, and optimization of media campaigns for a diverse roster of clients. This role requires a deep understanding of media landscapes, strong leadership skills, and the ability to deliver innovative and effective media solutions. The ideal candidate will be responsible for driving client success, managing media budgets, and leading a team of media professionals.

Key Responsibilities:

• Digital Media Buying & Media Planning::
• Oversee the end-to-end digital media buying process, including negotiating with digital media vendors, securing ad placements, and managing contracts.
• Ensure effective and efficient allocation of digital media budgets across platforms such as Google Ads, Facebook, Instagram, LinkedIn, programmatic, and more.
• Develop and implement strategic media plans tailored to each client's objectives and target audience.
• Conduct thorough market research and audience analysis to inform media strategies and identify opportunities.
• Stay informed about industry trends, emerging technologies, and competitive activities to guide media planning.
• Strategic Leadership:
• Develop and execute digital media buying strategies tailored to client objectives and target audiences.
• Stay ahead of industry trends and emerging technologies to deliver cutting-edge solutions and maintain a competitive edge.
• Client Management:
• Act as the primary point of contact for key clients, understanding their needs and delivering tailored media solutions.
• Present media strategies, plans, and performance reports to clients, ensuring clear communication and alignment with their business goals.
• Team Management:
• Lead, mentor, and manage the digital media buying team, ensuring high performance and professional growth.
• Set clear goals and KPIs for the team, providing regular feedback and development opportunities.
• Campaign Planning and Execution:
• Oversee the planning, execution, and optimization of digital media campaigns across various platforms, including Google Ads, social media, programmatic, and more.
• Ensure campaigns are delivered on time and within budget while meeting or exceeding performance targets.
• Budget and Performance Management:
• Manage and allocate digital media budgets effectively, ensuring optimal spend and ROI for clients.
• Monitor campaign performance, analyze data, and make data-driven adjustments to improve results.
• Vendor and Platform Relations:
• Build and maintain strong relationships with digital media vendors, platforms, and technology providers.
• Negotiate contracts, rates, and placements to achieve the best possible value for clients.
• Data Analysis and Reporting:
• Utilize analytics tools to track, measure, and report on campaign performance.
• Provide actionable insights and recommendations based on data analysis to optimize future campaigns.
• Cross-Functional Collaboration:
• Work closely with other departments, including creative, strategy, and analytics teams, to ensure integrated and effective campaign execution.
• Collaborate with internal teams to align media strategies with overall marketing objectives.
• Innovation and Best Practices:
• Continuously explore and implement new digital media techniques and technologies.
• Maintain a high level of expertise in digital media trends, best practices, and tools.

Qualifications:

1. Education: Bachelors degree in Digital Marketing, Marketing, Advertising, or a related field. Advanced degree or MBA preferred.
2. Experience: Minimum of 7-10 years of experience in digital media buying, with at least 3 years in a leadership role.

Skills Required:

• Extensive experience in planning and executing digital media campaigns across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic advertising).
• Strong analytical skills with proficiency in digital analytics tools (e.g., Google Analytics, Google tag manager, Tableau).
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency in digital media buying platforms and software.
• Proven ability to manage and optimize budgets effectively.
• Leadership experience with a focus on team development and performance management.