Google Ads Specialist

Vaidam health is looking for Google AdWords specialist in the Digital Marketing Team to increase its brand awareness.

Role & responsibilities:
To generating leads using google AdWords.
To plan, create, manage and optimize existing PPC campaign components including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc.
To create & implement PPC strategies including keyword research and analysis.
Be involved in keyword selection and audience targeting.
To manage the strategy and setup of all paid campaigns.
Must know how to optimize campaigns based on bids and quality score.
Must know tools to analyses campaigns of competitors and benchmark performance accordingly.
Must be Proficient in marketing research and statistical analysis
Be actively involved in SEO efforts (keyword, image optimization, etc
Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date.
Skills we are looking for:
Must be self-motivated & driven
Must be a team player
Positive and enthusiastic attitude
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate