Meta Media Buyer

?Vaibhav Global Limited (VGL) began its journey in the 1980s as a manufacturer of fine jewelry, catering?
to global markets through a B2B model. The company was publicly listed in 1996-97 on Indian stock?
exchanges. Until 2005, VGL operated as a B2B player, supplying to renowned global retailers such as?
Walmart, Sears, and Macy s. In 2006, VGL ventured into proprietary TV shopping channels, in the United?
States, United Kingdom, followed by Shop LC Germany in 2007. That same year, we opened physical retail?
stores across multiple locationsto expand our customer touchpoints. However, the Global Financial Crisis?
(GFC) in 2008 prompted the closure of our German operations and physical stores. This challenging period?
marked a strategic shift for the company. We transitioned from to a Value-Buying proposition, focusing?
on offering good-quality products at affordable prices. With this move, VGL carved a niche for itself, that?
remains prominent till date.
In 2009, VGL embraced the omni-channel retail model, combining our 24x7 proprietary TV shopping?
channels with a strong digital presence. Today, our Shop LC (US and Germany) and Shop TJC & Ideal World
(UK) channels, alongside other digital platforms including websites, mobile apps, OTT platforms, social?
media, and third-party marketplaces serve nearly 130 million households across the United States,
United Kingdom, and Germany. Our focus on value-buying, operational excellence, and customercentricity has led to sustained growth and high-decile shareholder returns.
VGL has a group turnover of approx. Rs. 3, 041 Crore (FY 2023- 2024) and employs over 4000 people?
globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs?
approx. 3000 people, including contract workers. We have consistently believed that value creation and?
sustainable business practices are complimentary goals. Renewable energy is a key focus area in VGL s?
strategy for mitigating climate change risks. We re committed to conducting business with minimum?
impact on the environment. We have undertaken and continue to undertake several Green initiative ?
measures to protect the environment. Our SEZ unit at India was conferred with Excellence Award for?
IGBC Performance Challenge 2021 for Green Built Environment which reflects our strong commitment?
and dedication towards environment sustainability. For more details, please refer to our ESG report?
https://www. vaibhavglobal. com/reports.
Under our flagship one-for-one meals initiative Your Purchase Feeds. . . , we serve meals to school?
children in India, US and UK. With this, we have served 97 million meals till date. We encourage our team?
members to donate at least two hours every month for charitable causes that is tracked through our?
performance system.

Today, VGL is a Great Place to Work (GPTW) certified organization across India, US, UK and China. We?
have been consistently awarded the IGJ Award for being highest exporter of silver and coloured?
gemstones from India. Being recognized multiple times by GJEPC, this recognition demonstrates our?
operational capabilities, quality standards and commitment in contributing to India s leadership in the?
gemstones & fashion jewellery industry.

?
SHOPLC OVERVIEW
A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 60?
million homesin US. Our growing E-com presence isthrough our website https://www. shoplc. com/. Shop?
LC ships approx. 30, 000 products to its US customers every day. Shop LC, US employs approx. 550 people?
in operations such as warehousing, customer service, merchandising, marketing, E-Com, Marketplaces, ?
Live Studio. Its management resides at the US headquarters in Austin, with extended support from the?
Global Headquartersin India. United States in our largest market and deliversthe highest revenue share. ?
The contribution of this region to our consolidated revenue stands at 63%.

?
TJC&IDEALWORLDOVERVIEW
A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 27 million homes?
in UK as well as has an E-com presence through website https://www. tjc. co. uk/ . TJC ships approx. 12000?
products to its UK customers every day. TJC employs approx. 220 people in London in various divisions with?
extended teams in India. The acquisition of Ideal World in 2023, another pan-UK teleshopping & digital?
sales brand (www. idealworld. tv/), further strengthens VGLs market share and presence in the region.

?
SHOPLC GERMANY OVERVIEW:
ShopLC Germany TV & E-Com was launched in 2021 from Dusseldorf, Germany. We are very excited with?
this new market and see tremendous growth potential in Germany and entire Europe. Our coverage has?
already reached 42 million households and is expanding. Our E-Com side of business can be checked out?
through our website https://www. shoplc. de/.

?We are looking for a highly skilled and data-driven Meta Media Buyer to manage and optimize paid advertising?
campaigns across Meta platforms (Facebook, Instagram). The ideal candidate is experienced in performance?
marketing, audience targeting, and ad creatives, with a strong ability to drive ROI and scale campaigns?
efficiently.

?Key Responsibilities:

Campaign Strategy & Execution:
Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goal
?(leads, sales, brand awareness, etc. ).
Conduct audience research and segmentation to target the right demographics and interests.
Create and test various ad creatives, headlines, and messaging to optimize performance.
Set up campaigns within Meta Ads Manager, ensuring proper tracking and attribution.

?
Optimization & Performance Monitoring:
Continuously analyse ad performance and make data-driven decisions to improve results.
Optimize ad spend, bid strategies, and budget allocation for maximum ROI.
A/B test different ad variations (copy, images, videos, CTA, etc. ).
Monitor key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates.

?
Audience Targeting & Retargeting:
Develop and refine custom audiences, lookalike audiences, and interest-based targeting.
Implement retargeting campaigns to maximize conversions and customer lifetime value.
Utilize first-party data, CRM insights, and pixel data to enhance targeting strategies.

?
Collaboration & Reporting:
Work closely with the creative team to develop high-performing ad creatives.
Provide insights and recommendations based on data analysis and market trends.
Generate detailed reports on campaign performance, key learnings, and growth opportunities.
Stay up to date with Meta s advertising policies, algorithm updates, and best practices.

?
Qualifications & Skills:
5+ years of experience in Paid Meta Ads advertising.
Proficiency in Meta Ads Manager and Facebook Business Suite.
Strong analytical skills with experience in A/B testing and performance optimization.
Ability to interpret data and turn insights into actionable strategies.
Experience with third-party tools like Google Analytics, Shopify, or ClickFunnels (preferred).
Creative mindset with an understanding of ad copywriting and design best practices.
Excellent communication skills and ability to work in a fast-paced environmen

?Job Overview