Google Ads Expert

Role & responsibilities

• Write relevant ad copies, ensuring effective campaign and keyword structure.
• Plan and optimise paid shopping/search/display campaigns for the business.
• Analyse & build audience list for various remarketing campaigns including search & display
• Manage & optimise campaigns using a combination of bid and budget management, structural, keywords and ad text optimisation.
• Optimise and A/B test different type of campaigns and other elements like audience, ad copies and creatives, landing pages.
• Contribute to and execute strategic growth plans.
• Provide analysis and manage activity to improve campaign performance.
• Responsible for monitoring, tracking and producing accurate and timely reports.
• Manage on page, off site and technical optimisation required for your PPC optimisation strategy.
• Research & create target keywords

Preferred candidate profile

1. Constantly reviewing success and look for improvements to campaigns.
2. A great problem-solving mentality thats able to overcome obstacles and find solutions.
3. An ambitious, energetic self-starter.
4. Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.
5. Takes responsibility and initiative for actions, projects and

Qualifications and Experience:

1. Bachelors degree.
2. Minimum 3 years experience actively managing Google Ads accounts.
3. Strong experience in Google Shopping & Merchant Center.
4. Ideally holding a Google AdWords Certification.
5. E-commerce Exposure is must.
6. Strong Excel skills.
7. Strong Knowledge of Google Analytics.
8. Good written and verbal communication skills