Brand Marketing Manager

Position:Trade Marketing
Experience:5 to 7 yrs
Function: Marketing
Level- AM /DM

Job Responsibilities:

• Assist in developing channel marketing programs for sales growth and revenue enhancement.
• Planning and execution of various brand campaigns, promotional activities like events and exhibitions in close coordination with marketing and regional sales team for planning
• Responsible for product launch events, dealer meets, trade promotion plans, including planning, guest list management, venue finalization, within timelines.
• Conceptualizing and conducting brand building activities for preferred brand store and retail visibility.
• Assist in the procurement & development of marketing collaterals eg: Banners, Danglers, Leaflets, other marketing merchandizing and other for specific zone, preparing allotment chart and ensuring timely dispatch of the same.
• Maintaining top notch visibility in GT counters through various initiatives.
• Evaluate existing marketing programs and recommend changes for improvements.
• Work with Sales team in executing marketing plan to support product positioning and branding initiatives.
• Stay current on market trends, industry standards and competitors.
• Monitor and manage expenses within allotted marketing budget.

Desired Skill Set:

• Fair knowledge of competitor activities in pricing, schemes and field events.
• Grip on Excel, PPT making and data analysis.
• Strategy making.
• Excellent communication skill.
• Team player with leadership skill.
• Understanding of brand promotion.