Upload Button Icon Add office photos
Engaged Employer

i

This company page is being actively managed by Dainik Bhaskar Group Team. If you also belong to the team, you can get access from here

Dainik Bhaskar Group Verified Tick

Compare button icon Compare button icon Compare

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

zig zag pattern zig zag pattern
filter salaries All Filters

55 Dainik Bhaskar Group Jobs

Senior Brand Executive

4-6 years

₹ 4.5 - 5.5L/yr

Lucknow, Kanpur, Agra

3 vacancies

Senior Brand Executive

Dainik Bhaskar Group

posted 5mon ago

Job Description

Position Overview:
The Senior Brand Promotion Executive at Dainik Bhaskar will be instrumental in shaping and executing brand strategies that enhance our media properties' visibility, engagement, and market position. This role involves leading high-impact promotional campaigns, managing brand partnerships, and ensuring a cohesive brand message across all channels.


Key Responsibilities:

1. Brand Strategy Development:

  • Develop and implement innovative brand promotion strategies tailored to the media industry and the company's portfolio of brands.
  • Analyze audience data and market trends to create targeted promotional plans that drive audience growth and engagement.

2. Campaign Management:

  • Design, execute, and oversee brand campaigns across multiple media platforms including TV, radio, digital, social media, and print.
  • Manage the production of promotional content, including scripts, ads, and promotional materials, ensuring alignment with brand guidelines and messaging.

3. Partnerships and Collaborations:

  • Cultivate and manage relationships with key industry partners, influencers, and sponsors to enhance brand reach and credibility.
  • Coordinate and negotiate with external agencies and media partners to execute joint promotional efforts.

4. Performance Monitoring:

  • Track and analyze the performance of brand campaigns using metrics such as audience reach, engagement, and ROI.
  • Provide regular performance reports and insights to inform future promotional strategies and optimize campaigns.

5. Market Analysis:

  • Conduct competitive analysis and market research to stay ahead of industry trends and audience preferences.
  • Use insights to anticipate market changes and adapt promotional strategies accordingly.

6. Budget Management:

  • Develop and manage the brand promotion budget, ensuring efficient allocation of resources and cost-effective campaign execution.
  • Monitor expenditures and provide detailed financial reports and forecasts.

7. Brand Advocacy:

  • Represent Dainik Bhaskar at industry events, conferences, and media functions to build brand visibility and network with key stakeholders.
  • Promote the company's brand values and mission to external audiences and within the organization

Qualifications:

  • Bachelors degree in Marketing, Media Studies, Business Administration, or a related field; Masters degree is a plus.
  • 4-5 years of experience in brand promotion, media marketing, or a similar role, with a proven track record in the media industry.
  • Strong understanding of media landscapes, audience segmentation, and promotional strategies.
  • Excellent project management skills with the ability to handle complex campaigns and tight deadlines.
  • Exceptional communication, negotiation, and leadership skills Creative and strategic thinker with a results-oriented approach.



Employment Type: Full Time, Permanent

Functional Areas: Marketing

Read full job description

Prepare for Senior Brand Executive roles with real interview advice

Top Dainik Bhaskar Group Senior Brand Executive Interview Questions

Q1. 1. How do you increase your sales and meet targets
Q2. Tell me more about print industries and nature of advertisement.
Q3. Current amendments in Taxations? Direct Tax & Indirect Tax.
View all 20 questions

What people at Dainik Bhaskar Group are saying

Senior Brand Executive salary at Dainik Bhaskar Group

reported by 1 employee with 6 years exp.
₹2 L/yr - ₹2.5 L/yr
77% less than the average Senior Brand Executive Salary in India
View more details

What Dainik Bhaskar Group employees are saying about work life

based on 1.4k employees
60%
75%
38%
90%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Dainik Bhaskar Group Benefits

Job Training
Health Insurance
Soft Skill Training
Team Outings
Cafeteria
Free Transport +6 more
View more benefits

Compare Dainik Bhaskar Group with

Jagran Prakashan

3.9
Compare

Hindustan Media Ventures

4.0
Compare

The Times Group Corporation

4.0
Compare

Times Group

3.8
Compare

HT Media

3.3
Compare

Indian Express Group

4.1
Compare

Amar Ujala

3.9
Compare

The Mathrubhumi Printing and Publishing

3.8
Compare

Malayala Manorama

3.8
Compare

Xerox

3.8
Compare

PULSUS HealthTech Group

3.6
Compare

Cimpress

4.0
Compare

Miraj Group

4.5
Compare

Springer Nature in India

4.0
Compare

Manipal Technologies

4.0
Compare

Dainik Jagran

3.5
Compare

S Chand Group

4.2
Compare

Navneet Education

4.0
Compare

The Indian Express

4.0
Compare

Oxford University Press

3.9
Compare

Similar Jobs for you

Brand Executive at RN Valves & Faucets

Ghaziabad

2-7 Yrs

₹ 3.75-5 LPA

Brand Manager at IIDE Education Pvt Ltd - Indian Institute of Digital Education

3-5 Yrs

Not Disclosed

Digital Marketer at Mad Men Marketing

1-4 Yrs

Not Disclosed

Brand Manager at Skyleaf Consultants

5-10 Yrs

Not Disclosed

Brand Manager at Genefitletics

3-6 Yrs

Not Disclosed

Marketing Manager at Piramyd Group

Surat

4-7 Yrs

₹ 6-8 LPA

Marketing Executive at TekPillar

1-5 Yrs

Not Disclosed

Social Media at dVista Group

Coimbatore

1-4 Yrs

₹ 2-6 LPA

Marketing Manager at Canam Consultants

Delhi/Ncr

3-6 Yrs

₹ 3-5.5 LPA

Brand Manager at Urban Platter

Mumbai

3-5 Yrs

₹ 2-6 LPA

Senior Brand Executive

4-6 Yrs

₹ 4.5 - 5.5L/yr

Lucknow, Kanpur, Agra

5mon ago·via naukri.com

Sr. Executive/Assistant Manager - Ad sales (Ajmer)

3-6 Yrs

₹ 4 - 5L/yr

Ajmer

20hr ago·via naukri.com

Graphics Design Head- Bhopal

7-10 Yrs

Bhopal

4d ago·via naukri.com

Sr. Executive - Ad sales (Udaipur)

2-5 Yrs

₹ 3 - 5L/yr

Udaipur

4d ago·via naukri.com

Assistant General Manager

15-17 Yrs

₹ 12 - 15L/yr

Jaipur

5d ago·via naukri.com

Management Trainee

0-1 Yrs

Bhopal, Gwalior, Indore

5d ago·via naukri.com

Marketing Manager

10-16 Yrs

₹ 8 - 13L/yr

Jaipur

5d ago·via naukri.com

Urgent Hiring- Reporter - Yamuna Nagar Haryana

2-5 Yrs

Yamunanagar

7d ago·via naukri.com

AGM (Legal)

5-10 Yrs

₹ 8 - 12L/yr

Bhopal

10d ago·via naukri.com

Category Head-Ad sales

10-20 Yrs

Bhopal, Indore

10d ago·via naukri.com
write
Share an Interview