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63 Dainik Bhaskar Group Jobs

Senior Brand Executive

4-6 years

₹ 4.5 - 5.5L/yr

Lucknow, Kanpur, Agra

3 vacancies

Senior Brand Executive

Dainik Bhaskar Group

posted 6mon ago

Job Description

Position Overview:
The Senior Brand Promotion Executive at Dainik Bhaskar will be instrumental in shaping and executing brand strategies that enhance our media properties' visibility, engagement, and market position. This role involves leading high-impact promotional campaigns, managing brand partnerships, and ensuring a cohesive brand message across all channels.


Key Responsibilities:

1. Brand Strategy Development:

  • Develop and implement innovative brand promotion strategies tailored to the media industry and the company's portfolio of brands.
  • Analyze audience data and market trends to create targeted promotional plans that drive audience growth and engagement.

2. Campaign Management:

  • Design, execute, and oversee brand campaigns across multiple media platforms including TV, radio, digital, social media, and print.
  • Manage the production of promotional content, including scripts, ads, and promotional materials, ensuring alignment with brand guidelines and messaging.

3. Partnerships and Collaborations:

  • Cultivate and manage relationships with key industry partners, influencers, and sponsors to enhance brand reach and credibility.
  • Coordinate and negotiate with external agencies and media partners to execute joint promotional efforts.

4. Performance Monitoring:

  • Track and analyze the performance of brand campaigns using metrics such as audience reach, engagement, and ROI.
  • Provide regular performance reports and insights to inform future promotional strategies and optimize campaigns.

5. Market Analysis:

  • Conduct competitive analysis and market research to stay ahead of industry trends and audience preferences.
  • Use insights to anticipate market changes and adapt promotional strategies accordingly.

6. Budget Management:

  • Develop and manage the brand promotion budget, ensuring efficient allocation of resources and cost-effective campaign execution.
  • Monitor expenditures and provide detailed financial reports and forecasts.

7. Brand Advocacy:

  • Represent Dainik Bhaskar at industry events, conferences, and media functions to build brand visibility and network with key stakeholders.
  • Promote the company's brand values and mission to external audiences and within the organization

Qualifications:

  • Bachelors degree in Marketing, Media Studies, Business Administration, or a related field; Masters degree is a plus.
  • 4-5 years of experience in brand promotion, media marketing, or a similar role, with a proven track record in the media industry.
  • Strong understanding of media landscapes, audience segmentation, and promotional strategies.
  • Excellent project management skills with the ability to handle complex campaigns and tight deadlines.
  • Exceptional communication, negotiation, and leadership skills Creative and strategic thinker with a results-oriented approach.



Employment Type: Full Time, Permanent

Functional Areas: Marketing

Read full job description

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Top Dainik Bhaskar Group Senior Brand Executive Interview Questions

Q1. 1. How do you increase your sales and meet targets
Q2. Tell me more about print industries and nature of advertisement.
Q3. Current amendments in Taxations? Direct Tax & Indirect Tax.
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What people at Dainik Bhaskar Group are saying

Senior Brand Executive salary at Dainik Bhaskar Group

reported by 1 employee with 6 years exp.
₹2 L/yr - ₹2.5 L/yr
77% less than the average Senior Brand Executive Salary in India
View more details

What Dainik Bhaskar Group employees are saying about work life

based on 1.3k employees
59%
74%
39%
90%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Dainik Bhaskar Group Benefits

Job Training
Health Insurance
Soft Skill Training
Team Outings
Cafeteria
Free Transport +6 more
View more benefits

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