Director- Strategy & Growth

Company Overview: Join our dynamic team dedicated to empowering learners in their pursuit of civil, state, and central government jobs. Our platform integrates online and offline solutions, providing accessible, high-quality preparation across various government exam categories. As we expand, we are seeking an innovative Director- Strategy & Growth to drive our revenue, enhance user engagement, and scale our presence across both digital and offline channels.

Role Summary: As the Director of Strategy & Growth, you will spearhead our strategic initiatives, leveraging data-driven insights to fuel business expansion. You will be responsible for optimizing growth strategies across all channels, ensuring product-market fit, and maximizing user engagement and satisfaction through effective acquisition, retention, and upselling efforts.

Key Responsibilities:

• Strategic Growth & Revenue Optimization
• Design and implement comprehensive strategies for revenue growth across online and offline channels.
• Lead market analysis for product-market fit to align offerings with user needs in the government exams space.
• Develop and manage KPIs to measure the effectiveness of growth initiatives.
• User Acquisition & Retention
• Formulate user acquisition strategies that cover organic and paid channels, increasing our market share and reach.
• Develop retention strategies to improve user lifetime value, focusing on upselling and cross-selling opportunities.
• Analyze customer journey and engagement data to inform continuous improvement.
• Channel Development & Optimization
• Work with Sales and Marketing Teams on paid and organic growth channels, leveraging SEO, SEM, social media, affiliate partnerships, and other marketing strategies.
• Refine CRM strategies to support lifecycle marketing and customer engagement.
• Customer Satisfaction & NPS Management
• Regular assessments of Net Promoter Score (NPS) should be conducted to track user satisfaction and identify areas for improvement.
• Collaborate with the product and customer support teams to ensure exceptional user experiences across touchpoints.
• Cross-Functional Leadership & Collaboration
• Work closely with product, sales, marketing, and operations teams to align growth strategies with business objectives.
• Provide insights and recommendations to senior management on market trends, user behavior, and emerging opportunities.

Qualifications:

• Experience: 8+ years in growth strategy, revenue optimization, or a similar role within EdTech or a comparable industry, with experience in both online and offline channels.
• Expertise: Proven track record in user acquisition, retention, and upselling strategies. Strong experience managing paid and organic channels, CRM systems, and NPS improvement.
• Skills: Data-driven decision-maker with expertise in analytics, digital marketing, and CRM tools. Exceptional communication and leadership abilities.
• Education: Bachelor's degree in Business, Marketing, or a related field; MBA or relevant graduate degree is a plus.

What We Offer: An opportunity to drive meaningful growth in a fast-evolving field, a collaborative team environment, and a chance to make a lasting impact on thousands of learners.