Product Manager - Insulin

Strategic Planning & Budgeting:

• Develop  and maintain a rich reserve of market intelligence and competitor knowledge for formulation of marketing strategies:    

•     Study market trends and analyse agency reports      

      

•     Collate feedback from sales teams and generate insights

      

•     Meet KoLs in order to keep abreast of market changes and competitor     strategies

      

•     Conduct own research to analyse value chain      

      

•     Attend and network at industry seminars/conferences

      

•     Provide market data to help in estimation of annual market share forecasts

      

•     Participate in annual budgeting exercise by providing activity/item-wise estimates of annual spends.      

Brand Planning and Execution:

Prepare annual brand plan for own brand/s. Create STP for brand/s as per market realities and own expertise

•     Plan in-clinic and out-clinic activities for brand/s across short and long term

      

•     Ideate  marketing deliverables (Brand communication, advertisements,  promotions, brand reminders, etc.) and ensure they are designed and     executed as per plan

      

•     Prepare  calendar and content for CMEs, awareness programs, courses, conferences, etc.

      

•     Communicate  the brand plan and execution strategy to the sales force. Provide training where needed

      

•     Design  and implement incentive plan and motivational drives for sales force

      

•     Continuously  monitor brand activity and on-ground execution to ensure and report  adherence to brand plan (calendar and budget)

      

•     Present     execution updates to Marketing heads at monthly review. Highlight     variation from budget/ plan and discuss resources.

      

•     Provide     on-going customer and market insights to RDPM during the development     process

      

•     Recommend     product pricing based on market research and competitor analysis