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Head - Branding
USDC Global
posted 13hr ago
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Job Description
Position Purpose / Summary:
The Head of Brand Management plays a critical role in defining, developing, and implementing strategic initiatives to enhance and maintain the organizations brand image through its communication. This leadership position requires a creative and strategic thinker with a deep understanding of brand building, consumer behavior, and market trends. The individual in this role will be responsible for creating and executing brand strategies that drive brand equity, customer loyalty, and overall business success
The Head of Brand Management is a key player in shaping the organizations image and ensuring that it resonates with the target audience. The role requires a dynamic individual who can balance creativity with strategic thinking to drive the brands success.
Duties and Responsibilities:
1. Brand Strategy Development:
- Develop and articulate a comprehensive 360 degree brand strategy aligned with the companys overall goals and objectives.
- Identify market trends, consumer insights, and competitive landscapes to inform brand positioning and differentiation.
2. Brand Identity and Messaging:
- Lead the development and maintenance of a consistent and compelling brand identity.
- Create and oversee the implementation of brand messaging that resonates with target audiences.
3. Brand Campaigns and Marketing:
- Conceptualize and execute integrated marketing campaigns to promote brand awareness and engagement across all platforms - ATL, BTL, Digital etc.
- Collaborate with the marketing team to ensure brand consistency across all communication channels.
4. Cross-functional Collaboration:
- Work closely with academics, sales, and other departments to ensure brand alignment throughout the organization.
- Collaborate with external partners, agencies, and stakeholders to enhance the brands reach and impact.
5. Brand Performance Analysis:
- Establish key performance indicators (KPIs) for brand success and regularly assess performance against these metrics.
- Analyze market trends, consumer feedback, and competitive activities to make data-driven decisions.
6. Budget Management:
- Develop and manage the brand management budget, ensuring optimal allocation of resources for maximum impact.
7. Team Leadership:
- Build and lead a high-performing brand management team.
- Provide mentorship, guidance, and professional development opportunities to team members.
Knowledge/Educational Qualifications/ Experience:
1. Bachelors degree in Marketing, Business, or a related field. Masters degree is a plus.
2. Proven experience in brand management, with a track record of successfully building and growing brands.
Skill and Competencies:
1. Strong analytical skills and the ability to translate data into actionable insights.
2. Excellent communication and interpersonal skills.
3. Strategic thinker with the ability to see the big picture while paying attention to detail.
4. Strategic thinker with the ability to see the big picture while paying attention to detail.
Preferred Skills
1. Familiarity with the latest trends in marketing.
2. Experience in crisis management and reputation building.
3. Knowledge of brand measurement tools and methodologies.
Working Condition: This role may involve travel to attend industry events, conferences, or meetings with partners
Reporting Relationship: This position reports to VP - Marketing
Employment Type: Full Time, Permanent
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Strict timing
Monday to Saturday
No travel
Day Shift
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