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Product Marketing Manager
Upstox
posted 11d ago
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Job Description
The Upstox Story: Upstox is one of Indias leading Fin-Tech companies with a mission to simplify trading investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, IPOs, Mutual Funds, and more.
Upstox, co-founded by Ravi Kumar, Kavitha Subramanian, and Shrini Viswanath, is Indias leading wealth-tech platform, empowering 1.3+ crore customers to achieve their financial goals. Backed by Ratan Tata, our mission is to enable every Indian to invest right, trade right, and build wealth confidently.We offer simplified trading and investing through our mobile app and desktop platforms, catering to various user preferences with two distinct modes:
- Upstox Pro: Aimed at active traders, offering advanced trading features in Equities, Futures, Options, Currencies, and Commodities.
- Upstox for Investors : Designed for beginners, providing easy access to Stocks, Mutual Funds, IPOs, Gold, and Fixed Income products (T-Bills, G-Secs, SDLs, Fixed Deposits, NCDs), alongside Insurance and more.Our journey began with a focus on trading excellence in Equities and Futures Options (FO) trading. In 2023, we expanded our offerings, introducing a mode solely for investors and a revamped Mutual Fund product. Today, we have evolved into a comprehensive wealth platform, offering a wide range of products and services to help our customers achieve their financial goals.
Our mission is simple - to break down the complexities of investing and make it more effortless, accessible, affordable, and easy for the masses to adopt. This key principle when infused with intuitive design and leading-edge technology will help us empower every Indian to take control of their investments.
Here is what you need to know about this role:
Job Title: Product Marketing Manager(Full-time)
Location: Mumbai/Bangalore
Roles Responsibilities: Design and implement the product marketing plan ensuring it addressesidentified opportunities in our target markets across all channels. Owning and executing product marketing by developing product positioning andmessaging. Work closely with the demand generation teams and providemarketing support at every step. Develop product positioning and messaging that resonates with customers anddifferentiates our product from the competitors. Focus on the success of every product/feature release. Drive discovery, adoption, and frequency for every feature. Be the productevangelist. Act as a bridge between marketing and product teams to ensure coherentproduct roadmaps and successful product launches and communication. Study product and its functionality in detail and translate these technical detailsinto benefits for the user. Act as a bridge between marketing and product teams to ensure coherentproduct roadmaps and successful product launches and communications. Analyze and understand the competitive landscape across markets andindustries and establish Anchantos competitive advantage through thedifferentiated positioning of our products.Collaborate closely with product management, sales, marketing, design, andengineering to identify and execute high-impact revenue initiatives. Build and lead customer marketing programs. Engage in on-going dialogue withcustomers.
Required Skills Qualifications:
8+ years of experience in Product Management, Product Marketing or Consulting
3+ years of experience in Product Marketing at a technology-based SoftwareProduct company
Experience in working on B2C and Fintech products
Demonstrated ability to analyze and distill data into actionable insights and toinform campaign strategy and product development.
Experience in market research is a plus.
Communicate effectively cross-functionally with other teams.
Excellent presentation, written and verbal communication
Strong analytical skills
Experience with BigQuery, tools like Amplitude, Salesforce and Google Analyticsis good to have
If you fit the above description, we would love to connect with you! APPLY NOW!
Upstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.
"By applying for this position, you acknowledge that you have reviewed our Prospective Employee Privacy Notice , which outlines how Upstox collects, uses, and protects your personal information ("PI").""I accept Upstoxs Prospective Employee Privacy Notice."
Employment Type: Full Time, Permanent
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based on 153 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Upstox Benefits
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