Lead - Marketing - Therapy/Pharmaceutical (12-20 yrs)

Roles & Responsibilities:

Leadership Roadmap:

- Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to identify or ideate meaningful and differentiated solutions

- Understanding disease areas of interest to identify unmet needs and solutions landscape

- Develop and deliver a winning portfolio that is aligned with the TA leadership objectives leveraging both internal and external ecosystem.

- Product Management Process

- Understanding customer needs and insights with help of in-sighting team

- Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.

- Driving the growth projects along with CFTs and country teams to ensure sustainable brand growths.

- Annual Brand Planning and delivery of business goals

- To work closely with country marketing teams to build differentiators / brand levers

- Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth

- Adherence to Brand plan process in terms of rigour and attention to details

- Work closely with country marketing and relevant CFTs to address root causes in case of non-performance

- New Product Launch Excellence

- Work closely with the country brand team to build Go-To-Market strategy following the T-12/T-6 process of launch readiness. Build differentiators and the reasons to WIN.

- Work closely with the country to drive T-12/T-6 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team

- Marketing Excellence & Capability Building

- Driving future growth plans by identifying the growth opportunities and developing the best of class processes, tools and capabilities

- Working closely with the L&D teams for capability building among the country teams to make them future ready

Requirements-

- MBA with 12+ years' experience in Sales and Marketing of various Therapy such as GI, Cardiovascular, Oncology etc..

- Brand Stewardship and brand planning

- Marketing Operations and Excellence

- Innovation & Patient centricity