78 upGrad Jobs

Key Responsibilities: Business Development Manager

1. Business Development Strategy & Execution:

• Collaborate with the Regional Manager and Centre Managers to develop and

execute region-specific business development strategies, focusing on high-

potential local areas (e.g., tech parks, residential complexes, local offices,

etc.).

• Create and implement tailored outreach programs for institutions, enterprises,

and individuals within these regions to drive awareness and adoption of

upGrad's programs.

2. Lead Generation & Market Penetration:

• Tech Parks & Corporate Hubs: Actively target and engage tech parks,

innovation hubs, and other business districts to generate leads for both

corporate upskilling programs and individual enrolments.

• Residential Apartments & Local Communities: Develop and implement

targeted lead generation campaigns within residential areas, housing

complexes, and gated communities to reach potential customers who may be

interested in upskilling or study abroad programs.

• Community Engagement: Identify and network with local influencers,

community groups, and associations to increase brand presence and

encourage sign-ups for upGrad programs.

3. Institutional Partnerships:

• Build and maintain strong relationships with educational institutions

(universities, colleges, schools) to foster collaboration and drive the adoption

of upGrad's offerings.

• Engage with decision-makers in the education sector (e.g., administrators,

faculty, career services) to introduce upGrad's programs and explore

partnership opportunities.

4. Corporate Outreach:

• Identify potential corporate clients and HR departments interested in upskilling

programs for their employees. Develop and pitch tailored corporate learning

solutions.

• Work with corporate HR and L&D teams to structure upGrads offerings into

training packages that meet their organizational needs.

5. BTL Marketing Activities:

• Plan and execute Below-The-Line (BTL) marketing campaigns such as

targeted workshops, seminars, webinars, pop-up events, and interactive

sessions to generate leads and increase customer engagement.

• Represent upGrad at career fairs, job expos, networking events, and local

community gatherings to enhance brand visibility and foster relationships with

potential clients.

6. Lead Qualification & Conversion:

• Engage with leads generated through outreach efforts and qualify them

based on their needs, readiness to enroll, and alignment with upGrads

programs.

• Provide personalized consultation to leads, guiding them through program

options and facilitating the enrolment process in collaboration with the sales or

enrolment teams.

7. Market Research & Feedback:

• Continuously monitor trends, competitor activities, and customer preferences

to identify new business opportunities within your region.

• Collect customer feedback and insights to share with the marketing and

product teams to enhance program offerings.

8. Reporting & Performance Tracking:

• Maintain a detailed database of interactions, meetings, and business

development activities using CRM tools.

• Track and report key metrics such as lead generation numbers, conversion

rates, partnerships, and revenue growth to the Regional Manager.

Qualifications and Skills:

• Experience: Minimum 7-8 years of experience in business development,

sales, or marketing roles in the education, ed-tech, or corporate training

sectors.

• Industry Knowledge: A good understanding of the study abroad and

professional upskilling market, along with the ability to engage both academic

institutions and corporate enterprises.

• Skills:

• Strong communication and interpersonal skills to build and nurture

relationships.

• Ability to manage multiple business development initiatives

simultaneously.

• Strategic thinking, problem-solving, and negotiation skills.
• Proficiency in CRM tools and Microsoft Office Suite.
• Familiarity with digital marketing techniques is a plus.

Personal Attributes:

• Proactive & Results-Oriented: Strong drive to meet targets and achieve

measurable results.

• Customer-Centric: Ability to understand customer needs and translate them

into business opportunities.

• Team Player: Ability to collaborate with cross-functional teams, including

marketing, sales, and product development.

• Adaptability: Comfortable in a fast-paced, dynamic environment with shifting

priorities.

• Passion for Education: A strong passion for education and helping

individuals achieve their career aspirations.

Benefits:

• Competitive salary with performance-based incentives.

• Opportunities for professional development and growth within the

organization.

• Collaborative and inclusive work environment.

• Health and wellness benefits.

• Flexible working arrangements and work-life balance initiatives.