Digital Marketing Executive/Manager

Roles and Responsibilities

• Develop and execute digital marketing strategies across various channels, including social media, search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and content marketing.
  
• Manage and optimize Google AdWords campaigns to achieve desired ROI targets.
  
• Create engaging content for social media platforms using Canva design tools.
  
• Conduct keyword research and on-page optimization to improve website visibility in search engines.
  
• Monitor campaign performance using Google Analytics and provide regular reports to stakeholders.
  

Desired Candidate Profile

• Proficiency in Google AdWords, Google Analytics, SEO, Social Media Marketing, Canva, and other relevant digital marketing tools.
  
• 2-5 years of experience in digital marketing with a focus on Diagnostics industry.