Performance Digital Marketing Manager/Head

Job Summary

The Performance Digital Marketing Manager is responsible for driving and optimizing digital marketing campaigns to achieve measurable business results. This includes managing paid media channels, SEO, email marketing, and affiliate marketing, as well as analyzing and reporting on key performance metrics. The ideal candidate will be data-driven, results-oriented, and possess expertise in digital advertising strategies, conversion optimization, and performance analysis.

Key Responsibilities

1. Campaign Strategy and Management
• Develop and execute performance-driven digital marketing campaigns across multiple channels, including paid search (PPC), display advertising, social media ads, email marketing, and affiliate marketing.
• Manage and optimize campaigns to achieve business goals, focusing on driving traffic, conversions, lead generation, and sales.
• Oversee the paid media budget, ensuring efficient allocation and maximizing ROI.
• Conduct A/B testing on ads, landing pages, and campaigns to continuously improve performance.
2. Data Analysis and Reporting
• Analyze key performance metrics (e.g., CTR, CPC, CPA, ROAS, ROI) to measure the success of digital marketing campaigns.
• Provide regular performance reports, insights, and recommendations to senior management to guide strategy and decision-making.
• Monitor customer behavior, engagement, and conversion funnels to identify areas for improvement.
• Utilize Google Analytics, Google Ads, and other analytics platforms to generate actionable insights.
3. SEO and SEM Optimization
• Lead efforts to enhance the visibility of the brand through SEO and search engine marketing (SEM).
• Optimize landing pages, keywords, and content strategies to improve organic search rankings and paid media performance.
• Ensure the integration of SEO best practices across digital assets and campaigns.
4. Performance Tracking and Budget Management
• Manage, track, and optimize the performance of digital campaigns in line with budget requirements.
• Monitor and adjust spending to ensure maximum return on marketing investments, identifying cost-saving opportunities without sacrificing performance.
• Prepare forecasts and budgets for performance marketing initiatives, ensuring all campaigns are delivered on time and within budget.
5. Cross-Channel Collaboration
• Work closely with the Creative, Content, Social Media, and Product Marketing teams to ensure that campaigns align with brand goals and messaging.
• Collaborate with Sales and Business Development teams to align digital marketing efforts with overall business objectives.
• Provide guidance and support to the broader marketing team on the integration of performance-driven strategies.
6. Conversion Rate Optimization (CRO)
• Implement strategies to improve website conversion rates through optimized landing pages, calls-to-action (CTAs), and user experience (UX) enhancements.
• Use tools like Google Optimize, Optimizely, or other CRO tools to run tests and experiments aimed at improving conversion rates.
7. Stay Updated on Industry Trends
• Stay on top of industry trends and emerging technologies in digital marketing to continuously improve campaign strategies and performance.
• Evaluate and test new digital marketing platforms and tools to expand the brand's digital presence.

Required Qualifications

• Education: Bachelors degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 5 years of experience in performance-based digital marketing, with a proven track record of managing campaigns across multiple channels (paid search, display, social, etc.).
• Certifications: Relevant certifications (e.g., Google Ads, Facebook Blueprint, Google Analytics) are highly preferred.

Key Skills and Competencies

• Digital Marketing Expertise: Deep understanding of paid media channels, including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other paid advertising platforms.
• Data-Driven: Strong ability to analyse data and extract insights to optimize campaigns and maximize ROI. Proficiency in tools like Google Analytics, Google Ads, and Excel for reporting and analysis.
• SEO/SEM Knowledge: Expertise in SEO practices and experience with SEM management, including keyword research, bid management, and optimization techniques.
• Performance Optimization: Experience with A/B testing, CRO, and data-driven optimization to drive performance.
• Budget Management: Ability to manage and optimize marketing budgets, ensuring campaigns deliver maximum return within allocated resources.
• Analytical Skills: Strong problem-solving skills and the ability to interpret and act on data and metrics.
• Creative and Strategic Thinking: Ability to balance creativity with data-driven strategy to drive measurable outcomes.
• Project Management: Strong organizational and project management skills with the ability to handle multiple campaigns and priorities simultaneously.

Preferred Skills

• Video Marketing: Understanding of video content strategy and optimization for performance marketing, especially on platforms like YouTube and Facebook.
• E-commerce Experience: Understanding of e-commerce platforms, especially in driving sales through paid and organic digital marketing strategies.
• Experience with Affiliate Marketing: Knowledge of managing affiliate partnerships and tracking performance.

Working Conditions

• Standard working hours, 8 hours, Monday to Saturday
• Occasional travel may be required for conferences or team meetings.

Key Performance Indicators (KPIs)

• ROAS (Return on Ad Spend) and ROI for paid campaigns.
• Conversion rates and CPC (Cost per Conversion) metrics.
• Growth in organic traffic and improvements in SEO rankings.
• Campaign performance improvements through A/B testing.

Efficiency in managing the marketing budget to meet performance targets