Retention Marketing Executive

We are looking for a Retention Marketing Executive with 2-3 years of experience in retention marketing, preferably within the OTT video streaming or mobile app industry . The successful candidate will play a crucial role in developing and executing retention strategies to improve customer loyalty, reduce churn, and enhance the overall user experience. If you are a creative thinker with a strong analytical mindset and a passion for entertainment, we want to hear from you!

Key Responsibilities:

1. Retention Strategy Development:
• Develop and implement comprehensive retention marketing strategies aimed at reducing churn and increasing customer lifetime value.
• Analyse customer behaviour and segmentation data to identify opportunities for targeted retention campaigns.
2. Campaign Management:
• Plan, execute, and optimize multi-channel retention campaigns including email, push notifications, in-app messaging, and SMS.
• Coordinate with creative and content teams to ensure messaging is compelling, relevant, and personalized.
3. Data Analysis and Reporting:
• Monitor and analyze key retention metrics such as churn rate, engagement rate, and customer lifetime value.
• Generate and present regular performance reports with actionable insights and recommendations for continuous improvement.
4. Customer Feedback and Insights:
• Gather and analyse customer feedback through surveys, reviews, and direct interactions to understand user needs and pain points.
• Collaborate with the product team to translate customer insights into feature enhancements and improvements.
5. A/B Testing and Optimization:
• Design and conduct A/B tests to evaluate the effectiveness of retention campaigns and initiatives.
• Implement data-driven optimizations to improve campaign performance and user engagement.
6. Collaboration and Communication:
• Work closely with cross-functional teams including product, content, analytics, and customer support to align retention efforts with overall business objectives.
• Communicate retention strategies and results to senior management and stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in retention marketing, preferably within the OTT video streaming or mobile app industry.
• Proven track record of developing and executing successful retention campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in marketing automation tools and CRM systems.
• Excellent written and verbal communication skills.
• Creative thinker with a customer-centric approach.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Qualifications:

• Experience with A/B testing and data analysis tools Google Analytics, CleverTap, Moengage
• Familiarity with subscription-based business models.

Knowledge of the latest trends and best practices in retention marketing.

Pls note: We are looking candidates who can be available to join within 0-15 days