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14 Ultra Media and Entertainment Jobs

Retention Marketing Executive - Looking For Immediate Joiner

2-5 years

₹ 4 - 6L/yr

Mumbai

1 vacancy

Retention Marketing Executive - Looking For Immediate Joiner

Ultra Media and Entertainment

posted 5d ago

Job Description

We are looking for a Retention Marketing Executive with 2-3 years of experience in retention marketing, preferably within the OTT video streaming or mobile app industry. The successful candidate will play a crucial role in developing and executing retention strategies to improve customer loyalty, reduce churn, and enhance the overall user experience. If you are a creative thinker with a strong analytical mindset and a passion for entertainment, we want to hear from you!


Key Responsibilities:

  1. Retention Strategy Development:
    • Develop and implement comprehensive retention marketing strategies aimed at reducing churn and increasing customer lifetime value.
    • Analyse customer behaviour and segmentation data to identify opportunities for targeted retention campaigns.
  2. Campaign Management:
    • Plan, execute, and optimize multi-channel retention campaigns including email, push notifications, in-app messaging, and SMS.
    • Coordinate with creative and content teams to ensure messaging is compelling, relevant, and personalized.
  3. Data Analysis and Reporting:
    • Monitor and analyze key retention metrics such as churn rate, engagement rate, and customer lifetime value.
    • Generate and present regular performance reports with actionable insights and recommendations for continuous improvement.
  4. Customer Feedback and Insights:
    • Gather and analyse customer feedback through surveys, reviews, and direct interactions to understand user needs and pain points.
    • Collaborate with the product team to translate customer insights into feature enhancements and improvements.
  5. A/B Testing and Optimization:
    • Design and conduct A/B tests to evaluate the effectiveness of retention campaigns and initiatives.
    • Implement data-driven optimizations to improve campaign performance and user engagement.
  6. Collaboration and Communication:
    • Work closely with cross-functional teams including product, content, analytics, and customer support to align retention efforts with overall business objectives.
    • Communicate retention strategies and results to senior management and stakeholders.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-3 years of experience in retention marketing, preferably within the OTT video streaming or mobile app industry.
  • Proven track record of developing and executing successful retention campaigns.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Proficiency in marketing automation tools and CRM systems.
  • Excellent written and verbal communication skills.
  • Creative thinker with a customer-centric approach.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Qualifications:

  • Experience with A/B testing and data analysis tools Google Analytics, CleverTap, Moengage
  • Familiarity with subscription-based business models.

Knowledge of the latest trends and best practices in retention marketing.


Pls note: We are looking candidates who can be available to join within 0-15 days






Employment Type: Full Time, Permanent

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Marketing Executive salary at Ultra Media and Entertainment

reported by 2 employees with 3-4 years exp.
₹3 L/yr - ₹3.8 L/yr
At par with the average Marketing Executive Salary in India
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What Ultra Media and Entertainment employees are saying about work life

based on 54 employees
55%
56%
50%
100%
Strict timing
Monday to Saturday
No travel
Day Shift
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Ultra Media and Entertainment Benefits

Job Training
Soft Skill Training
Child care
Work From Home
Team Outings
Health Insurance +6 more
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