Director - Paid Media

Director -Paid Media

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Paid Search discipline in the market and liaising with other channels to ensure an integrated response to marketing objectives.

Key responsibilities:

• Develops and authors overall team strategy and approach to Paid Search and Paid Social.
• Ensures best practice, consistency and innovation in all Paid Search activities; ensures knowledge-sharing across teams.
• Liaises with other channel leaders to standardize work output and engages in cross-channel strategic planning.
• Ensures the annual budget is met, working alongside the Senior Management Team.
• Ensures profitability of team through effective resource planning.
• Grows and develops product offering to keep it leading edge.
• Develops key media owner and senior client relationships to enhance our offering.

Preferred candidate profile

• 10+ years of experience in digital marketing, with at least 7 years in a leadership or strategic role managing paid media campaigns.
• Proven experience with paid media platforms such as Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube, TikTok, etc.
• Strong understanding of performance metrics, KPIs, and analytics tools (Google Analytics, SEMrush, Google Tag Manager, etc.).
• Excellent leadership and communication skills, with experience leading and developing a team.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Perks and benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits package including health insurance.
• Opportunity for professional growth and career advancement.
• A dynamic and collaborative work environment.
• Flexible work hours and Hybrid working options.