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Email Marketing Expert - CommercePundit
Commerce Pundit
posted 14d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job Description
Skills:
- Email campaign management
- Proficiency in tools: Klaviyo, MailChimp, and similar platforms
- HTML/CSS knowledge
- Deliverability Analytics and reporting (open rates, CTR, conversion rates)
- best practices and compliance (GDPR, CAN-SPAM)
We are seeking an experienced Email Marketing Expert with 3-5 years of proven experience in developing and managing email marketing campaigns. The ideal candidate is well-versed in email marketing tools like Klaviyo, MailChimp, and other industry-standard platforms. This role requires a strong understanding of email strategy, segmentation, automation workflows, and analytics to drive customer engagement and optimize campaign performance. If you have a passion for crafting impactful email campaigns and a data-driven approach to marketing, we would love to hear from you.
Key Responsibilities: - Campaign Management: Develop, execute, and manage end-to-end email marketing campaigns, including promotional and engagement-based emails, ensuring alignment with overall marketing strategies.
- Tool Proficiency: Leverage tools like Klaviyo, MailChimp, and other relevant platforms to maximize email performance, ensure deliverability, and monitor email effectiveness.
- Automation Workflow Setup: Design and implement automated email workflows, such as welcome sequences, abandoned cart follow-ups, re-engagement campaigns, and other lifecycle email series to optimize customer journey and retention.
- Audience Segmentation: Develop detailed audience segments based on customer behavior, preferences, and demographics to target messages more effectively and increase personalization.
- Content Development: Collaborate with the content and design teams to create compelling email content, including subject lines, email copy, and visual elements that engage and convert.
- A/B Testing: Conduct regular A/B testing on subject lines, email content, send times, and other factors to improve campaign performance and optimize open and click-through rates.
- Analytics Reporting: Track, analyze, and report on key email performance metrics (open rates, CTR, conversion rates, etc.) and use insights to inform future campaigns and strategies.
- Deliverability Compliance: Ensure high deliverability by adhering to email best practices, staying updated on industry standards, and ensuring compliance with GDPR, CAN-SPAM, and other regulations.
- Continuous Optimization: Stay up-to-date on email marketing trends, tools, and best practices. Provide recommendations for improvement and implement new strategies to boost engagement.
- Bachelor s degree in Marketing, Business, Communications, or a related field.
- 3-5 years of experience in email marketing, with hands-on experience in tools like Klaviyo, MailChimp, or similar platforms.
- Strong knowledge of email marketing strategies, customer segmentation, and automation workflows.
- Experience with HTML/CSS for email design is a plus.
- Ability to analyze data and metrics to drive decision-making and optimize performance.
- Excellent communication skills, both written and verbal.
- Strong organizational skills and attention to detail.
- Experience in e-commerce or consumer-focused industries.
- Basic understanding of graphic design principles for
Employment Type: Full Time, Permanent
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What people at Commerce Pundit are saying
What Commerce Pundit employees are saying about work life
based on 90 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Commerce Pundit Benefits
Work From Home 
Soft Skill Training 
Cafeteria 
Health Insurance 
Job Training 
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