Marketing Manager

Role & responsibilities

- Develop and manage the Tristar brand

- Ensure implementation guidelines for communication within the organization

- Ensure consistency in communication in collaboration with HR in all internal and external communication platforms

- Ensure consistency in advertising guidelines for all projects under the Tristar banner

- Provide inputs in creating / designing a collateral

- Support sales team in communication collateral

- Perform media planning by coordinating with various agencies for website development and marketing material/ brochures - printing, creatives etc

- Optimize existing marketing channels and explore new alternatives

- Print, television, events, OOH- outdoors, exhibitions etc.

- Options with timing of marketing strategies

- Create the marketing and communication strategy for specific projects

- Study the architect's brief to understand the project

- Review the briefs for various agencies - PR, advertising agencies, events agencies

- Ensure direct mailers/ information is being dispatched to client's on database

- Ensure design and upkeep of corporate website

- Coordinate with internal departments for various content related information

- Contract and coordinate with the website agency

- Ensure employees are informed about developments in the organization and the business environment

- Communicate guidelines for logo usage

- Design and send out all corporate broadcasts in coordination with the Marketing & Corporate Communication Director

- Ensure ongoing media relationships

- Oversee the Public Relations role by responding to any media queries, forwarding to right persons internally and drafting appropriate responses

- Ensure dissemination of relevant company information in the media

- Supervise market research, identify untapped market potential and avenues for diversification, gauge trends in consumer demand

- Ensure data and feedback from past, current and potential customers is maintained

- Ensure updation of Customer Database and proactive feed into corporate planning and business strategy"

- Devise and execute a strategy for pan-India brand building/ expansion in the commercial space etc. based on organizational strategy

- Prepare and submit annual marketing budget/ plan to Marketing & Corporate Communication Director for validation/ final sign-off

- Consolidate manpower requirements, manage and support recruitment, withi the Marketing function

- "Provide inputs towards a campus branding strategy with HR

- Assist HR in the launch and execution of the initiatives

- Design and create a strategy to undertake activities for CSR related initiatives

- Assist in the execution of any related events

- Relationship management with: consultants / architects

Preferred candidate profile

Perks and benefits