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Director, Demand Generation
Trellix
posted 1hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Develop and execute comprehensive demand generation strategies that target both new customers and existing accounts.
- Drive account-based marketing (ABM) initiatives to engage and convert high-value target accounts.
- Create multi-channel campaigns (email, digital ads, webinars, events, SEO, social) to build pipeline and accelerate deals through the funnel.
Sales and Customer Alignment
- Partner with leadership to ensure alignment on campaign strategies, plays, and pipeline goals.
- Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance.
- Align execution of campaigns with existing customer engagement to drive a world-class customer experience.
Metrics and Optimization
- Own pipeline and revenue targets for demand generation, tracking key KPIs such as MQLs, SQLs, CAC, and ROI.
- Regularly analyze campaign performance and provide actionable insights to improve effectiveness.
- Leverage intent data and predictive analytics to prioritize leads and accounts for sales outreach.
Technology and Tools
- Operate and optimize marketing automation tools, particularly Marketo , to execute and measure campaigns.
- Ensure integration between marketing and sales tools (e.g., Salesforce, ABM platforms) for accurate reporting and alignment.
Collaboration and Leadership
- Collaborate with product marketing to craft compelling messaging and assets for campaigns.
- Lead and mentor a small but high-performing demand generation team, ensuring agility in execution despite tight timelines and limited resources.
- Proven Experience : 7+ years in demand generation or growth marketing roles, preferably in a cybersecurity or technology environment.
- ABM Expertise : Demonstrated success in executing account-based marketing strategies with measurable results.
- Hands-On Martech Experience : Advanced proficiency with Marketo is required; experience with Salesforce, Google Analytics, ABM platforms (e.g., 6sense, Demandbase), and other marketing tech is a strong plus.
- Analytical Mindset : Strong ability to interpret data, measure performance, and make data-driven decisions.
- Agility : Proven ability to thrive under tight timelines, manage multiple projects, and adapt to changing priorities.
- Collaboration Skills : Excellent interpersonal skills to align with sales, product marketing, and other stakeholders.
- Educational Background : Bachelor s degree in marketing, business, or related field; MBA is a plus.
Employment Type: Full Time, Permanent
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What people at Trellix are saying
Director salary at Trellix
reported by
3
employees
with 21-24
years exp.
₹60.5
L/yr - ₹82
L/yr
36%
more
than the average Director Salary in India
View more details
What Trellix employees are saying about work life
based on 122 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Trellix Benefits
Submitted by Company
In-clinic Consultation Dental Cover Prescribed Diagnostics Vision Cover Online Pharmacy with Doorstep Delivery
Submitted by Employees
Work From Home 
Education Assistance 
Soft Skill Training 
Health Insurance 
Job Training 
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