Sr Analyst

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What We'll Bring

TransUnion is looking for talented analysts with excellent quantitative and analytical skills

Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing

In the Sr Analyst role, youll work with senior data scientists on multi-million dollar customer engagements

Youll build your network with the top marketing leadership in major companies across virtually all industries

Youll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500

You will develop expertise at the intersection of big data, marketing, and consulting

Our work is not just about delivering a project and moving on to the next challenge

Instead, its about delivering an evolving stream of value and enabling fact-based decision making

What You'll Bring

Youll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better

Youll help diagnose business needs, translate into questions that TransUnion will answer, and architect ways to wrangle data from multiple sources

Youll work closely with TransUnions data scientists and consultants to identify new insights, translate findings into the stakeholders native language and tell stories to make complex things simple to understand and translate into measurable actions

Youll implement our unified analytics solutions to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors

Work with senior data scientists to ensure model quality in terms of modeling methodologies, data / model validation metrics, actionable insights, and analytical/technical best practices

In our TransUnion proprietary analytics platform implement multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc,

Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individualspropensities on multi-step conversion activities in the consumer journeys

Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization

Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream

Interdisciplinary work: youll interact with multiple teams across the firm to implement our end-to-end solutions and improve processes: Data Operations, Solution Architects, Consulting Services, Product and Engineering

Impact You'll Make

Familiarity or interest in data analytics and/or statistical concepts such as marketing mix modeling, digital attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis

Working knowledge of Python for atleast 2 years along with Excel and SQL

Bachelors degree (required) with mathematical or engineering background

An effective cross functional communicator in both written and verbal skills

Ability to manage multiple projects with a large cross-functional team

Ability and willingness to learn in a fast paced environment and adapt to the situation

1 to 3 years of quantitative analytics experience with marketing metrics and tracking is helpful but not required

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week

TransUnion Job Title

Sr Analyst, Data Science and Analytics