Tradologie.com - Manager - Social Media (4-6 yrs)

Manager - Social Media

About Tradologie:

Is a global B2B platform for verified agro commodities buyers and verified agro commodities suppliers to trade amongst themselves. Tradologie.com works with buyers and suppliers right from the stage of inquiry to the delivery of the material and the payment.

Job Overview:

- We are seeking as experience Social Media Manager who would be responsibile for:

Strategy Development:

- Create and implement comprehensive social media strategies to promote Tradologie.com as the leading B2B platform for agro commodities trade.

- Identify and target aspirant exporters, existing exporters, and verified buyers through tailored campaigns to generate leads.

- Stay updated on industry trends, tools, and social media platform updates to keep Tradologie.com's social media presence innovative and competitive.

Content Planning and Creation:

- Plan, design, and schedule posts across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms to highlight Tradologie.com's value proposition.

- Collaborate with design and content teams to produce educational videos, infographics, carousels, blog posts, and testimonials that resonate with the target audience.

- Maintain consistency in Tradologie.com's brand messaging and voice across all content formats and platforms.

Community Engagement:

- Monitor social media platforms for comments, messages, and inquiries about Tradologie.com's services, ensuring prompt and professional responses.

- Foster meaningful interactions by engaging followers through polls, Q&A sessions, and discussions about global trade trends.

- Address complaints or concerns raised on social platforms with a solution-oriented approach to maintain Tradologie.com's positive brand reputation.

Lead Generation and Traffic Growth:

- Design campaigns that highlight how Tradologie.com helps exporters grow their businesses and facilitates seamless trade.

- Utilize paid advertising tools to drive traffic to Tradologie.com's website, inquiry forms, and subscription pages.

- Leverage CTAs that guide audiences to explore Tradologie.com's services, subscribe, or inquire about partnerships.

Analytics and Reporting:

- Track KPIs like lead generation, engagement rates, website traffic, and campaign ROI for Tradologie.com's social media efforts.

- Use analytics tools to evaluate the effectiveness of campaigns and audience engagement, adjusting strategies to maximize results.

- Prepare monthly reports to showcase social media performance and its impact on Tradologie.com's goals.

Platform Management:

- Oversee Tradologie.com's presence on multiple platforms, ensuring optimized profiles with accurate information, hashtags, and links.

- Audit social media accounts regularly to identify opportunities for improvement and ensure consistent branding.

- Monitor competitors and industry leaders to identify best practices and potential opportunities for Tradologie.com.

Campaign Optimization:

- A/B test different formats, messaging, and visuals to refine Tradologie.com's campaigns for maximum impact.

- Adjust campaigns in real-time based on performance insights to ensure optimal engagement and lead generation.

Cross-Functional Collaboration:

- Work closely with Tradologie.com's marketing, sales, and design teams to align social media efforts with broader campaigns.

- Coordinate with the customer service team to address social media inquiries and improve response times.

Budget Management:

- Manage budgets for Tradologie.com's organic and paid campaigns, ensuring cost-effective allocation of resources.

- Optimize spending to achieve the best ROI for Tradologie.com's social media activities.

Brand Advocacy:

- Position Tradologie.com as a thought leader in the B2B agro commodities sector through engaging and educational content.

- Encourage user-generated content by sharing customer success stories, testimonials, and trade achievements.

- Promote Tradologie.com's unique selling points (verified buyers/suppliers, global reach, and transaction-oriented platform) to build trust and credibility.

Qualification & Key Skills for Success:

- 4-6 years of experience.

- Creativity to design campaigns that resonate with Tradologie.com's audience.

- Strong communication skills to clearly convey Tradologie.com's benefits to diverse audiences.

- Analytical mindset for interpreting performance metrics and optimizing campaigns.

- Time management to handle multiple campaigns and platforms efficiently.

- Proficiency with tools like Hootsuite, Buffer, Canva, and platform-native analytics tools to maximize Tradologie.com's reach and engagement.