Associate - Retail Sales (2-5 yrs)

- Create store launch plans for new stores, by visiting the store locations and understanding what will drive walk-ins to the store

- Engage with offline agencies to brief them on launching the stores within the budgets

- Optimize store launch budgets between Content creation & visibility spends

- Debrief the Bewakoof creative team for the creation of content and campaigns for the store launch

- Work with CRM, Influencer marketing, and D2C spocs to ensure visibility go-live and metrics delivered

- Along with the store launch, manage the month-on-month ongoing calendars for the existing store

- Liaise with the store teams for feedback and corrections to be made on marketing creatives and offline plan elements.

Key Deliverables-

- Monthly Offline Calendar for all stores across all brands

- Weekly updates on the performance of the plan against each store walk-ins

- Continuous optimization and A/B testing strategies for improving offline marketing spending awareness