Retail Marketing

Role & responsibilities

To coordinate marketing promotions for Large Format Stores in both digital and offline channels and execute the BTL activates

across locations by collecting data on customers, current market conditions and competitors

Process Contributions

Process Contribution Process Outcome Performance Measure

Sales: Retail marketing: Brand/ Retail lead marketing

1. Provide inputs to develop plans for the annual retail marketing

activities in-line with the overall brand/ company strategy for Large

Format Stores (LFS)

2. Provide inputs to develop plans for retail based schemes/activities at

identified locations aimed to increase walk-ins

3. Provide inputs and create store level marketing activities during new

store launches, store renovations, concern stores & store

anniversaries for LFS

4. Coordinate with the regional teams in identifying the concern stores

and evaluate the cause of the underperformance and create

proposals for additional marketing support in LFS