Digital Marketing Specialist

As part of the Thermo Fisher Scientific team, youll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the worlds toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work:
Your efforts will directly help determine the success of our digital marketing efforts across a wide variety of channels and campaigns. You will help drive revenue for key portfolios in a fast-paced environment by taking on sophisticated marketing challenges.

Position Overview:
We are seeking a highly skilled and motivated individual to join our team as a Digital Marketing Specialist. You will manage the execution, monitoring, and optimization of digital marketing campaigns across a variety of platforms including Meta (Facebook/Instagram), LinkedIn, Google Ads, Microsoft Ads, and Adobe. The successful candidate will possess outstanding analytical abilities, a consistent track record of success in the channels listed above, and a deep understanding of marketing strategies.

Key Responsibilities:
1. Campaign Execution: Implement multi-channel campaigns while ensuring adherence to timelines, budgets, and performance metrics.
2. Performance Monitoring: Analyze campaign performance data using various tools to identify and report on areas for improvement.
3. Optimize campaign performance using data-driven strategies coupled with creative solutioning.
4. Budget Management: Monitor campaign budgets to ensure proper pacing and achieve desired business outcomes.
5. Collaborate with teammates including creative designers, content writers, and analytics teams, to ensure cohesive and coordinated marketing efforts.
6. Industry Research: Stay up-to-date with the latest industry trends, emerging technologies, and digital marketing methodologies to continuously improve campaign strategies and tactics.

Education and Experience Requirements:
1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. 3+ years experience in digital marketing with a focus on campaign management and optimization.
3. Technical expertise with Meta, LinkedIn, Google, Microsoft, and Adobe marketing platforms.
4. Proficient in using analytics tools (e.g., Google Analytics, PowerBI, Adobe Analytics) to measure campaign performance.
5. Excellent analytical skills that include interpreting data to derive actionable insights that enhance campaign performance.
6. Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate sophisticated concepts to business partners.

Additional Requirements:
Familiarity with SEO, SEM, content marketing, and social media marketing strategies.
Proficiency in project management methodologies and tools.
Experience in managing paid media budgets and optimizing campaigns for maximum return on investment.
Strong attention to detail and multitasking skills.
Creative problem-solving skills and ability to think strategically.
Flexible to work in Swing shifts.
On-Site presence is must based on the requirements(Bangalore Location)

Please note that this job description is not comprehensive and may be subject to change or modification based on business needs.

Benefits:
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!