The Sleep Company is hiring For E-commerce Performance Marketing role

We are seeking a dynamic and data-driven Performance Marketer specializing in managing advertising campaigns on e-commerce platforms Amazon, Flipkart, and other platforms. The ideal candidate will have hands-on experience in optimizing paid media campaigns to drive sales, enhance product visibility, and maximize ROI. This role requires a mix of strategic thinking, analytical skills, and executional expertise in the e-commerce advertising ecosystem.

Key Responsibilities:

• Campaign Management:

1. Plan, execute, and optimize performance marketing campaigns on Amazon, Flipkart, and similar e-commerce platforms.
2. Manage Sponsored Products, Sponsored Brands, and Display campaigns effectively.

• Performance Optimization:

1. Continuously monitor campaign KPIs such as ROAS, ACOS, CTR, and conversions.
2. Conduct bid adjustments, keyword research, and ad copy testing to improve campaign outcomes.

• E-commerce Strategy:

1. Develop a comprehensive advertising strategy aligned with business goals and seasonal trends.
2. Collaborate with the product and pricing teams to ensure competitive positioning.

• Reporting & Analytics:

1. Generate detailed performance reports highlighting key metrics and actionable insights.
2. Utilize data to identify opportunities for growth and scaling campaigns.

• Stakeholder Collaboration:

1. Work closely with the creative team to design engaging ad assets that resonate with target audiences.
2. Partner with e-commerce platform account managers to stay updated on the latest tools and ad formats.

• Market Research:

1. Conduct competitive analysis to benchmark performance and refine strategies.
2. Stay informed about industry trends, platform updates, and emerging e-commerce advertising opportunities.

Required Skills & Qualifications:

• Experience: 3+ years in performance marketing, specifically managing Amazon Ads, Flipkart Ads, or equivalent e-commerce platforms.

• Technical Skills: Proficiency in campaign management tools such as Amazon Advertising Console and Flipkart Ads Manager.

• Analytical Skills: Strong ability to analyze campaign performance data and drive insights for optimization.

• E-commerce Knowledge: Deep understanding of online marketplaces, product ranking algorithms, and consumer buying behavior.

• Tools: Expertise in using Excel/Google Sheets, Google Analytics, and reporting dashboards.

• Communication: Excellent written and verbal communication skills for stakeholder collaboration and reporting.

• Certifications: Amazon Advertising Certification or similar e-commerce platform certifications are a plus.