The/Nudge Institute - Performance Marketing Role (5-8 yrs)

About The/Nudge:

The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners.

Our economic inclusion journey for 25 million Indians, has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.

Set up with support from 100+ eminent philanthropists, 40+ corporates and 15+ foundations including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L'Oreal, we are contributing towards a "poverty-free India, within our lifetime".

About the Team:

The marketing team at The Nudge is a passionate group dedicated to advancing the impact and amplifying the mission of The Nudge. By being part of this team, join us in building awareness, engaging and inspiring our community, and driving support for our cause.

What will you do?

A. Planning and execution:

A.1.Email marketing + use of martech tools like Hubspot or Clevertap or Moengage

- Plan,execute, and optimize performance marketing campaigns across multiple channels including but not limited to LinkedIn Ads or Google Ads

B. Data analysis and insights:

B.1.Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics, etc.) to identify trends, insights, and areas for improvement

B.2.Continuously refine and improve campaign targeting, creative, and messaging based on A/B testing, performance data and user feedback

C.Learner mindset:

C.1.Stay updated with the latest trends, best practices, and technologies in performance marketing and digital advertising

C.2.Willing to understand the sector and work with various stakeholders to create successful marketing campaigns

Who are we looking for in this role?

- 5-7 years of work experience in performance marketing

- A bachelor's degree in any subject

- Strong data analytical and problem-solving skills

- Good verbal and written communication skills

- Ability to plan and execute projects independently

We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.