Brand Manager/ Bangalore/ Deccan Herald

Manager Brand - Deccan Herald/Prajavani

Responsible for managing both the print and digital brands

Minimum 9 years of experience in marketing and brand roles, preferably from the media industry.

Qualification: Postgraduate MBA with specialization in Marketing. Proficiency in digital marketing.

Location: Bengaluru

Job description
-Develop the overall brand strategy and brand architecture for Deccan Herald/Prajavani print and digital business
-Build a strategic road map for a winning brand portfolio for Deccan Herald/ Prajavani print and digital businesses
-Develop campaigns and communication messaging for B2C, B2B and Product initiatives
-Manage events, activations & strategic partnerships, reader engagement programmes effectively to maximize readership, reach and revenue.
-Work on creating and managing new and existing annual brand IPâ's. Help sales and brand solutions team with desired support on presentations, and other revenue opportunity areas.
-Providing consumer insights on both product (content/design) and brand
-Manage brand budgets and product cost control within norms

-Create a road map for B2B strategy among media fraternity
-Work on specific corporate brand building projects
-Effective interactions with key internal departments to deliver on marketing projects and results, with maximum efficacy

Who are we looking for:

• Someone who can bring in the desired passion and energy to drive the brand and strive for tangible results
• Someone who is not averse to taking risks and loves to try new ideas
• A team player who can work seamlessly with internal and external teams and ensures flawless execution

Share your resume to neesha.srinivas@printersmsyore.co.in. Only the right fit will get a response.