Organically create awareness of The Orchard s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews
Maintain a local social media presence that promotes the artists you ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard s artists
Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus*
Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
Research attend local and campus events that will best facilitate the promotion of our artists*
Attend our artists shows to hand out promotional tools and get feedback from fans*
Submit a detailed report on your marketing successes and initiatives for each campaign you run
WHO YOU ARE :
You are an Undergraduate Student currently enrolled in a 4 year university with a minimum of 2 years left prior to graduation
You are able to manage your own hours and be accountable for the work assigned to you
You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business marketing
You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, Twitter, Facebook
You have availability of 20 hours per week
You re well-written, well-spoken, a team player, and an excellent communicator
You have transportation methods
You have a flexible schedule for team conference calls and tour coverage
WHAT WE GIVE YOU :
You will gain real world music industry experience that will be a great addition to your resume
You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
You ll have access to inside information that will improve your marketing outreach
You ll receive free ticket(s) into our artists shows possible meet and greet passes*
You ll build valuable relationships within your local music industry + many more!