The Marcom Avenue - Manager - Public Relations (5-6 yrs)

- The PR Manager will lead the Public Relations vertical at The Marcom Avenue, becoming an integral part of our Corporate Account Management team for Integrated Communication Services.

- This role is essential in managing and growing the PR function, catering to clients in Education, Human Resources, Tech, Healthcare, and FMCG sectors.

- The ideal candidate will exhibit entrepreneurial spirit, self-starting capabilities, and a proactive approach to building the vertical and managing its future talent needs.

Key Responsibilities:

Client Management:

- Stay informed about all clients, their business sectors, competitor landscapes, and relevant industry trends through continuous research.

- Participate in client brainstorming sessions, contributing informed insights and creative recommendations to enhance client value.

Content Creation:

- Lead the development of high-quality PR content, including status reports, campaign summaries, and other client communications with minimal oversight.

- Ensure all written communications meet the highest standards of clarity and effectiveness.

Media Relations:

- Develop and customize media lists tailored to client needs, fostering relationships with key media contacts to benefit client initiatives.

- Assist in the creation of press materials and support the organization of press events.

Social Media and Influencer Engagement:

- Stay updated on social media trends, building relationships with influencers and community contacts to optimize PR channels.

Business Development:

- Collaborate with senior team members to develop case studies and business proposals.

- Generate leads for PR, lead pitches, and craft compelling narratives for prospective clients.

Collaboration and Integrity:

- Work collaboratively with cross-functional teams, demonstrating integrity and credibility while fostering trust through inclusive behavior.

Desired Candidate Profile:

Educational Qualifications:

- Graduate or postgraduate in any stream, with a professional qualification in public relations or marketing communication.

Experience:

- Minimum 5-6 years in reputable PR agencies, with experience handling clients in the Education sector and other well-regarded brands.