Social Media Executive

JOB DESCRIPTION

We are looking for a highly skilled and experienced Social Media Executive to join our digital marketing team. In this role, you will be responsible for developing and implementing social media strategies that align with business objectives, creating engaging content, and managing campaigns across various social platforms. The ideal candidate will be a strategic thinker with strong content creation skills, expertise in campaign management, and the ability to analyze and report on social media metrics to drive business goals. This role offers the opportunity to work with a dynamic team, gain exposure to a diverse range of projects, and make a significant impact on our clients igital presence

Key Responsibilities:

• Strategic Planning:
  • Develop and implement comprehensive social media strategies to align with business goals.
  • Identify target audiences and determine the most effective ways to reach them through social media.
• Content Creation:
  • Craft engaging, high-quality content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.
  • Collaborate with the creative team to develop visually appealing graphics and videos.
• Campaign Management:
  • Plan, execute, and optimize social media ad campaigns to drive engagement, traffic, and conversions.
  • Monitor and manage social media pages, ensuring consistent brand messaging and voice.
• Community Management:
  • Monitor, engage, and grow online communities across all social media platforms.
  • Respond to comments, messages, and mentions in a timely and professional manner.
• Analytics and Reporting:
  • Analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.
  • Create detailed reports highlighting analysis, insights, and the success of social media initiatives.
• SEO Knowledge:
  • Understand the basics of SEO to enhance social media content visibility and improve organic reach.
• Copywriting and Editing:
  • Write and edit posts, headlines, and social media content with strong attention to detail and creativity.

Desired Candidate Profile:

• Experience Required: Up to 5 years of experience in social media management within a digital marketing agency.
• Strategic Planning: Experience in the strategic planning and execution of social media strategies.
• Content Creation Skills: Strong content creation skills, including copywriting, graphic design, and video editing.
• Campaign Management: Experience in managing and optimizing social media ad campaigns.
• Community Engagement: Ability to grow and engage online communities across various social platforms.
• Analytics and Reporting: Proficient in analyzing social media metrics and creating comprehensive reports.
• Technical Skills:
  • Proficiency in social media management tools like Hootsuite, Buffer, Sprout Social, etc.
  • Experience with graphic design tools such as Adobe Creative Suite, Canva, etc.
  • Proficiency in video editing software like Adobe Premiere, Final Cut Pro, etc.
  • Basic knowledge of HTML and CSS.
  • Familiarity with social media APIs and third-party integrations.
  • Proficiency in MS Office (Word, Excel, PowerPoint).
• Minimum Qualifications: Bachelor s degree in Marketing, Communications, or a related field. A Master s degree is preferable but not required.